Monthly Archives: July 2015

3 Ways To Avoid Requests to Discount Your Services

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You are in business for yourself.  Every penny you get to pay a bill, to buy groceries or even pay for that well-deserved vacation comes as a result of your own efforts. You do not have the luxury of getting a paycheck from your boss every week. That is why when someone (especially a stranger) asks you to work for free or for a significantly discounted rate you may get upset or even feel a bit insulted.

Why would so may people ask you to provide a service or a product for less than you are clearly requesting? I will tell you why. It is because they do not value your worth! They do not value your worth for one of three reasons:

1. Your pricing is off. You may be selling yourself too CHEAP! Your pricing may not be in alignment with what you are really worth in the eyes of others. That inadvertently makes people feel as though they can nickel and dime you. If your pricing shows your audience that you don’t value yourself and what you offer why should they value you? Step back and look at the message your pricing gives others.

2. Your branding may not be on point. Your brand may give the impression that you want to be recognized as the cheapest in your industry as opposed to the BEST. Your pictures and graphics may not be of the best quality. Your descriptions and copy on your website and marketing materials may not be written in a manner that adequately reflects what results you really can provide. If you do not look the part don’t expect anyone to pay you what you are worth.

3. You are not targeting the right audience. If your marketing and other efforts are reaching a demographic that cannot afford what you are asking how on Earth can you expect them to pay you? Your branding is all on point, your price is definitely in line with what you are worth but the sales just won’t happen. Imagine this: a realtor walks into a homeless shelter trying to sell a million dollar home. They want it. They need it. However they can’t afford that! Essentially that is what you are doing when you are selling to the wrong person. You make them want to buy it soooooo bad, but they can’t. Therefore they get so desperate for it that they ask you to make it more affordable to them. C’mon…stop teasing people! Align your product or service with the RIGHT people.

Adjusting this can be the difference between a $1,000,000 company and a $10,000 company. Stop letting others cause you to question yourself by requesting free or discounted products/ services. You work hard and you have bills to pay just like everyone else in this world. Position yourself correctly so that the thought to request a discount won’t even cross anyone’s mind. At the end of the day you are running a business. The intent of the business is that share your gifts, passion and talent with the world, but also make money! The bills don’t stop. Don’t lose sight of the passion, but also don’t lose sight of what you need in order to continue operating so that you can continue sharing that passion!

Business Blessings!

How To Finally Earn What You Are Worth: FREE Training

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Hey Friend Hey!!!!

How’s it going? I’m pretty happy today because my new site finally launched last night. There have been so many hiccups & it’s  not 100% complete, but I am glad to just be back online. What a fiasco!

Feel free to check out the new layout here and let me know what you think.

I wanted to invite you to a training session I am having. It is absolutely FREE so you don’t have an excuse for not joining me 🙂

Are you in business and finally ready to make what you are WORTH?! If so join me on Periscope so that we can chat about it.

In this training I will tell you:

– minor mistakes (yep, these are mistakes I made at one time too) that are preventing you from really having a breakthrough in your business.

– free marketing tips that can help you GROW, GROW, GROW

– how you can create multiple streams of revenue from just ONE business

– and more!

I am looking forward to seeing you on Periscope on Thursday at 2:30pm ET. No sign ups or opt ins required. Just be sure that you have the Periscope app and tune in. Follow me @mompreneurEsq.

If you do not have the app you can get it on your phone via Apple app store or Google Play for your computer.

Looking forward to seeing you on Periscope on Thursday!

tweet-graphic-trans Click the twitter birdie and invite your friends 🙂

3 Ways Authenticity Puts Money in the Bank

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Think about successful entrepreneurs that you know or follow. One thing you may find that they all have in common is that they are authentic. They open up about their lives, they share their passions, they give you an invitation to get close to them although you never really meet them.

That authenticity comes from confidence. You see, when you are confident in yourself and what you believe you really don’t care about what anyone may think about you. Therefore you don’t really hesitate to share your thoughts, feelings, beliefs, etc with others. There is no hesitation even if  it requires going against the grain in order to stay true to yourself.

I am going to share 6 reasons why being authentic PAYS. For the sake of time (and not losing your attention) lol I am going to share three of them today.

1. It’s Super Easy To Make Great Decisions For Your Life & Business:
If you remain true to yourself and your visions nothing will distract you.Confident and authentic people do not feel the need to be like anyone else. They do not feel pressure in making a decision or in voicing their own truths. Outside influence does not bother them.

Once your vision is clear you will begin to spend less time explaining yourself, explaining your prices and explaining how you do business. Therefore sticking to who you are, what you believe in and remaining focused on your goals makes the decision making process easier.

When you know WHO you are and WHAT you want to do it becomes easy to see what decisions will go in furtherance of your mission. The more consistently you do things in alignment of your mission, the more people understand and see that you are genuine. Once others see that they trust you more people will do business with you. Confident and being genuine is the catalyst to trust.

2. You Will Attract the Best Customers That Will Pay You:
People want to do business with HUMANS. Humans make mistakes, humans have feelings… people don’t like robots.

When you convey your feelings, admit your mistakes, share your story (even when it’s not flattering) you gain respect. Real leaders are those that are capable of gaining respect. People will pay someone that is human.

3. You Learn More:
Have you heard the saying:  The more you learn the more you earn? I have no idea who to credit with that, but I am honest enough to say it is not my quote..lol. Regardless of the author, this statement is true. If you are “perfect” you lose opportunities to learn.

Authentic people are open to admitting that they do not know everything. Therefore they are open to learning about new experiences and subjects. Authenitc people can admit when they need help. They recognize when it is time to hire an expert and when they coaching.

Avoiding the pitfall of being a stubborn entrepreneur that can do everything yourself will help you stay in business, develop new strategies and EARN MORE MONEY!
I hope this is helpful. Please share your comments/ thoughts.

Want Location Independence?

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My children spend each Summer with my ex-husband in Louisiana. I usually spend my Summers in Atlanta working and missing them. I think I am like many other mothers. We tend to live these lives that revolve around our children. Once they are gone for even a short period of time we are sometimes left trying to figure out how to live and what to do with SOOOO much free time.

When I was in college I was a free spirit. I would jump in my car and take road trips with very little money in my pocket. I would hop on a plane without a return flight. I did not know how I was going to get back, what I was going to do when I go there, but I did it! Those were the best years of my life! Of course given the responsibility of raising my boys (and being a real adult..lol) I do not have the luxury to be as carefree.

When a friend mentioned to me on Sunday a trip to Mexico that they were taking on Tuesday I decided to go. I had a million reasons why I should not. I didn’t plan it, I had things to do around the house, I had errands to run in Atlanta…the list went on and on. However I stopped making excuses to enjoy myself and I packed my bag and bought the plane ticket before I could change my mind for a third time.

The biggest part of this is the fact that I am always talking about location independence and the happiness that comes from it, but I don’t always do it. Location independence is having a business/career which allows you to work from anywhere with a wifi signal. My business is 100% location independent.

Many of you know my story. You know that I built a multi 6 figure law practice from nothing in Louisiana and that I walked away from it all to focus on the entrepreneurship portion of my business as opposed to the court appearances and legal practice. I relocated and starting buying businesses. What I don’t like to talk about is the $100,000 plus of my own personal savings that I lost in a business. It hurt like hell. I was depressed and devastated. After walking away from that venture I really did not have much money left. After a few months I did not know how I was going to pay my bills and take care of my boys.To put is bluntly- I was scared shitless! I could have moved back to Louisiana and started defending criminals and helping clients in custody battles, but the thought of going back to that made me want to cry. That path made me miserable; I did not want to go back to it. Besides my boys were settled, thriving and so happy in Georgia. On top of that there would still be a high expense associated with moving. Ughhh..I was in such a pickle!

I had to figure it out quickly. Shortly after that venture I started business consulting. I knew what I was good at, I knew why many of my ventures were successful and I knew why my most recent one was not. People wanted to know what I knew that came naturally to me. That info coupled with my personal experiences in business was actually something people would pay for. I honestly did not see my worth outside of a courtroom or managing a business. I shared my info and I started charging for it. I built a website and started putting myself out there just for fun really. Within a few months I built an entirely new business on the internet. CRAZY! I have built my business from social media, google and word of mouth. People from multiple states and countries have all been able to find me and actually hire me for my services as well as purchase my products.

I do not need to be at a desk in a high-rise building. I do not need some pricey phone system and a big staff! I could not use work as my excuse not to go to Mexico. I rescheduled a couple of calls and ensured that the resort had wifi and was ready to go. the one consulting call that I could not miss was done via FaceTime on my laptop. The projects I am working on can all be typed and emailed from my laptop. I have created a business that I love and that I can do from this beautiful beach in Mexico..HA! It can all happen when you put yourself out there, provide good services and work on branding yourself as an expert in your industry. It is really that simple. I can help you do it too.

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Have you grown tired of feeling stuck? Are you ready to work on your own schedule from a beach, from any Starbucks, from your sofa??? I would love to help you. I just started taking new clients again. I have a few slots that are still open for 3 month or 6 month consulting. If you have an interest in working with me in your industry on doing exactly what I have done we need to chat..ASAP. Click here to see available consulting packages. If you are SERIOUS about success just reply to this email. I would be happy to set up a call once I return from Mexico next week.

Looking forward to working with you!

XOXO,

Lenise

What Home Depot Taught Me About Vision Boards

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Earlier in the year I sent several messages out about goal setting, visions boards and having a 2015 mission. For the most part I try my hardest to practice what I preach. This year I decided that I wanted to speak in a different capacity. I speak at events that I plan and at conferences, but I wanted to speak at corporations, at international conferences… I wanted to take it up a notch! Although I often speak on business and legal topics I wanted to add more. My question to myself was how I would transition and merge into a market of this nature when I ordinarily speak on entrepreneurship. What company would want me to talk to their employees about opening a business, right?! I sure they would be itching for someone to come in and tell their staff how to quit …. that was not going to work LOL

“Write the vision; make it plain on tablets, so he may run who reads it.” -Habakkuk 2:2

Well it happened! I put it out there that I was a corporate speaker. Although I had not done corporate speaking before I just declared it! Well within a few weeks of putting myself out there I got a call from Home Depot Corporate office. They invited me to tell me story and speak to their female leaders at their annual Women in Leadership Conference on the importance of women in leadership. WOW!!! I was blown away! I of course said YES 🙂

The conference was yesterday and I enjoyed it. I spoke to the female leaders from three divisions in Georgia. I shared my story of how I was a recent law school graduate that had to seek food stamps. I told them I pushed through that period of my life followed by a heartbreaking divorce to build a multiple 6 figure law practice. I then told them how I walked away from it all! Eyes always get really big when I tell that story..lol I then shared statistics with them on how women make up 52% of the population, but only hold 18% of leadership positions. I gave them my reasons of why I think this exists as well as offered my personal suggestions of how we as female leaders can change that.
The most profound moment was when I asked the ladies that would rate themselves as a 9 or a 10 as a leader to raise their hands. No one raised their hand. I asked those that would rate themselves as a 5, 6,7 or 8 to raise their hands. At that point all of the hands went up high. My point: had I asked a room full of males that same question the majority of the hands would have been raised the first time.

As women we need to give ourselves more credit. Malcolm Forbe said it best, “Too many people overvalue what they are not and undervalue what they are.”

My point in sharing this with you is to stop doubting what you can do. If you want to do it just make it part of your vision and make it happen. If I doubted whether I could speak in a corporate setting I would not have put myself out there. Had I not put myself out there I would not have spoken at not just any company, but a Fortune 50 company. That still blows me away!

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Promise me that if you did not already make your vision clear you will do it today. Promise me that you will start to celebrate all that is great about you and continue to make a difference. The world needs you; they are waiting. Home Depot taught me that vision boards can work. Just remember to couple it with action! What are your thoughts on this? Comment below; I’d love to her from you.

Business Blessings,
Lenise

Do as I Say Not as I Did

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I met or connected with many of those that follow me and my endeavors through an organization I started some time ago called Mompreneur, Inc. Mompreneur, Inc was designed to celebrate and educate the mompreneurs- the female entrepreneurs that are successfully running their business and being the matriarch of the home. As you may personally know that is NOT AN EASY TASK!

Mompreneur, Inc provided education opportunities for mompreneurs. This was mostly done through live events. I then started providing more private consulting and legal services to entrepreneurs which left me with less time to focus on Mompreneur, Inc. With so many women-owned businesses closing and women feeling frustration and losing hope it was important to me to find the resources and experts to help ensure success. My passion remained with the organization.

However in addition to the time constraints there where other struggles. My primary struggle was that I found it was incredibly difficult to impact a community of mompreneurs when they were spread all over the globe. So many women were requesting live events and for chapters to be organized in their city I found myself overwhelmed. I was overwhelmed with trying to manage my own start-ups, my children AND attempt to execute the organization. I honestly stepped back because I could not handle the demand. I was not expecting such a huge global response. I was thinking a small local organization meeting at a small table at Starbucks! SURPRISE, SURPRISE! It was a classic example of thinking too small and not planning BIG enough.

After months and months of brainstorming and talking it out with my team of advisors I feel I have created the perfect solution to reach the masses! ***Clears throat and smiles****I am pretty darn excited about it too!

(INSERT DRAMATIC DRUMROLL HERE PLEASE)

I am pleased to have the ability to unite and educate mompreneurs nationwide through a virtual subscription box. Do you love subscription services as much as I do? This works much like a subscription box service that delivers hair products, jewelry, snacks, etc to your door step every month. However instead of delivering beauty and snack treats to your MAILBOX every month we deliver educational services and resources straight to your email INBOX every month.

This will provide education and resources to help subscribers’ grow their business. It also provides tips on the balance that mompreneurs have been yearning for. The service also provides monthly e-books, virtual business group coaching, business motivational conference calls, access to a private online community, specialized business educational webinars from industry experts, access to exclusive interviews with successful mompreneurs, a mobile app with discounts to over 200 vendors and MORE!

I already know you will LOVE it!! For more info on the service and how it works click here.

Mompreneur, Inc launches at 12 am tonight (June 7). For the month of June there will only be 100 subscriptions. FIRST COME FIRST SERVED. Here is the secret… Registration is open for a few hours RIGHT NOW for my VIPs. HURRY UP!!!  Click here.

I hope this relaunch helps you to see the importance of thinking BIG. Had I thought and planned for big initially there would be no need for a relaunch. Nonetheless it was a learning experience and I good story to share with my clients. “Do as I say, not as I did”!

Hope to see you on the subscription list!

I’d love your feedback! Check out the site and let me know what you think below.

XOXO,

Lenise

My Top 3 Mistakes as an Entrepreneur

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I am addicted to making my own money. When a first time entrepreneur earns their first 50 bucks ON THEIR OWN WITHOUT A BOSS the feeling is empowering. Well, I can only speak for myself. 🙂
I have been a business owner in some capacity for eleven years. I absolutely love it and would not have it any other way. However in buying businesses, starting businesses and growing businesses I have learned so much. Many of the things I have learned I learned by making mistakes…plenty of them. I want to share the top three mistakes I made as an entrepreneur with you. Hopefully you can learn from them. Here are a few more tips on budgeting.

1. Don’t think every opportunity is the best opportunity.
In the beginning I thought everyone that reached out to help me or support me were all “Team Lenise”. Guess what? Many of them were not. People that I thought were “Team Lenise” would present to me what I thought are opportunities. I would jump at them without hesitation. After getting burned several times I realized that some (not all) get close to you because they want to see you fall. Some disguise that with what looks like an opportunity that you just can’t pass up. Do me a favor: investigate, investigate and investigate again. Trust your intuition. If it seems too good to be true it very well may be too good to be true!

2. Create a budget and stick to it.
Whether you have created a budget for the year or for the month try your hardest to stick to it. Troubled financials is one of the biggest reasons that small businesses close. Every dollar counts…it all adds up! Don’t be scared to switch vendors and price search. If you are going over budget research other vendors and make sure that you are getting the best price possible. I had an office supply vendor that I worked with for years; however I had to stop doing business with them after finding lower prices elsewhere. Loyalty is great, but business is business!

3. Don’t ever get comfortable.
Business is booming. All that marketing you did has really paid off. Here is my tip: DO NOT STOP! Keep marketing and keep working hard like you did before anyone knew anything about you or your products/services. It is that same hunger that will keep you afloat. I remember when my phone in my first business (my law office) never rang. I did some effective marketing and for 2 months straight the phone rang off the hook. I got comfortable and way too confident. I stopped airing commercials as often. I figured I did not need it. Needless to say my phone did stop ringing and I had a drought for awhile. Once I started marketing again it picked back up. However had I kept the momentum going I wouldn’t have experienced that drought.

There are so many other things that I have learned. However these stand out the most. Take the time to listen to stories from others. You can learn so much and avoid so many pitfalls if you just take the time to listen. I did not have the privilege of having a mentor when I started my first business. It was so competitive that everyone feared that the other person would take their clients. Silly, I know. Back then I did not know that business coaches, consultants, etc even existed. Had I known I could have saved myself lots of time, headache and money. But then again if I had known then I wouldn’t be able to share with you!

What is your biggest lesson learned? Share below.