You are in business for yourself. Every penny you get to pay a bill, to buy groceries or even pay for that well-deserved vacation comes as a result of your own efforts. You do not have the luxury of getting a paycheck from your boss every week. That is why when someone (especially a stranger) asks you to work for free or for a significantly discounted rate you may get upset or even feel a bit insulted.
Why would so may people ask you to provide a service or a product for less than you are clearly requesting? I will tell you why. It is because they do not value your worth! They do not value your worth for one of three reasons:
1. Your pricing is off. You may be selling yourself too CHEAP! Your pricing may not be in alignment with what you are really worth in the eyes of others. That inadvertently makes people feel as though they can nickel and dime you. If your pricing shows your audience that you don’t value yourself and what you offer why should they value you? Step back and look at the message your pricing gives others.
2. Your branding may not be on point. Your brand may give the impression that you want to be recognized as the cheapest in your industry as opposed to the BEST. Your pictures and graphics may not be of the best quality. Your descriptions and copy on your website and marketing materials may not be written in a manner that adequately reflects what results you really can provide. If you do not look the part don’t expect anyone to pay you what you are worth.
3. You are not targeting the right audience. If your marketing and other efforts are reaching a demographic that cannot afford what you are asking how on Earth can you expect them to pay you? Your branding is all on point, your price is definitely in line with what you are worth but the sales just won’t happen. Imagine this: a realtor walks into a homeless shelter trying to sell a million dollar home. They want it. They need it. However they can’t afford that! Essentially that is what you are doing when you are selling to the wrong person. You make them want to buy it soooooo bad, but they can’t. Therefore they get so desperate for it that they ask you to make it more affordable to them. C’mon…stop teasing people! Align your product or service with the RIGHT people.
Adjusting this can be the difference between a $1,000,000 company and a $10,000 company. Stop letting others cause you to question yourself by requesting free or discounted products/ services. You work hard and you have bills to pay just like everyone else in this world. Position yourself correctly so that the thought to request a discount won’t even cross anyone’s mind. At the end of the day you are running a business. The intent of the business is that share your gifts, passion and talent with the world, but also make money! The bills don’t stop. Don’t lose sight of the passion, but also don’t lose sight of what you need in order to continue operating so that you can continue sharing that passion!