If you are like many entrepreneurs you have the best ideas but you just can’t properly execute them. You have 10 different profitable ideas, but the thought of which you should launch first gives you a headache. You know your product but have no idea how to place it in the marketplace.
If you experience these things you may need outside help. You are a smart cookie; you already know that it takes a team to really make your venture work optimally. You may have considered hiring a business coach or a business consultant. The marketplace is so noisy isn’t it? There are so many people that have the coach or consultant title, but they are selling others false hope and “pipe dreams”.
I see so many people fall for the “okey doke” and get taken advantage of. It is unfortunate. I don’t want you to fall for the ole banana in a tailpipe tactics. If you are considering enlisting the help of a professional, I suggest that you keep these 5 tips in mind:
Experience: Does the person that you are considering have relevant business experience? They may have an MBA or other certifications, but have they LIVED it?! They may have read about it in a book, but have they experienced it? Even if they have a business that did not work- that still counts as experience. They can tell you what NOT to do.
Knowledgeable: So you are on their newsletter list and they drop some serious knowledge nuggets every week. You feel like they are talking to you directly with each and every read! This may sound super negative, but how do you know they wrote it? These days there are ghost writers, hired content writers and that handy dandy cut and paste technique. I would advise checking them out on a live stream such as Periscope. On Periscope you can interact with them. Ask them questions live and be sure they can answer them on the spot.
Educator not Motivator: In today’s society we all need a bit of motivation. We need a dose of something to keep us going. However I do not want to pay for motivation for my business. Motivation gives you the warm and fuzzes for a few hours. However it does not teach you anything new nor does it show you how to execute. I will settle for paying someone to educate me and subscribing to Joyce Meyer’s, Joel Olsteen, TD Jakes, etc emails to motivate me for F-R-E-E!!
Testimonials: Does this candidate have testimonials. I mean REAL people. Sadly, nowadays we can buy ANYTHING! I prefer to see testimonials with pics and actual websites that belong to the person providing the testimonial. Video testimonials are even better.
Likable: So you have been stalking this candidate on social media. You NEVER miss a new product or service this person is offering. You can’t wait to see what’s next from them. You are finally ready to work one on one with this person. Luckily before submitting payment you decide to give them a call or schedule a meeting. DIS.AS.TER! That bubbly, caring, super down to earth person you “know” from social media is actually a grumpy, boring,stale person. Who wants to work with that?!?! Interview this person like you would interview someone to work for your company..well they are actually. Do not work with someone you do not like. You will regret every meeting or call with them.
I hope this helps you on your search for the perfect coach/consultant. How do you feel about this list? Agree or disagree? Let me know below.