We really can learn so much from children. Their innocence and their simple perspective on life is refreshing. As a “mompreneur” my day is filled with business duties and with raising children. I find myself discovering similarities in running a business and in parenting. With that being said, my eight year old has inadvertently taught me a few things I can apply to business. Here are four things I can apply
- Be Direct and Specific: In business (and in parenting) we must be clear about what we want/need our children to do. Additionally if you have more than one child, you must be clear on to whom you are speaking. Otherwise you get “I did not know I had to take out the trash. You did not tell me” or “I thought you were talking to my brother” Sighhhh… the joys of parenting! It is the same thing in business. Get clear on to whom you are are speaking. Determine who your target audience is and make your actions/marketing/branding, etc clear that you are speaking directly to them and that you need them to take action.
- It is ok to do the same thing: If I allowed it my 8 year old would eat pizza and chicken nuggets for lunch and dinner (maybe even breakfast) everyday. He NEVER gets tired of it. He knows what he likes. If a new pizza joint opens my son will be the first in line. Guess what? Your potential clients are the same way. They like what they like. Don’t feel like you have to reinvent the wheel. Just because your industry is “noisy” it does not mean that there is not a place for you to make your mark. Make it better, make it unique, make it you. Don’t create things that people really don’t want. Give ’em what they want!!! (To my son Evan: if you are reading this it does not mean you will get pizza and chicken nuggets everyday!)
- Just have fun: My son takes very few things as serious as he should. I mean he is eight! lol He could care less about the score of his football game as long as he gets to play. He wakes up every single morning singing and dancing to whatever song is popular at the time (I am soooo not a morning person). He laughs when kids tease him. Yes, his confidence is off the charts. I secretly admire that about him. The point is this kid is all about having fun…all day and all night into the wee hours of the morning lol. Sometimes in business we have to stop being so serious and just have a little fun. I know crunching numbers, meeting payroll, making decisions, etc can all get a little stressful. However take a break and remember why you are doing this. Think about what makes you happy and include it in your marketing plan. For creatives developing a marketing strategy should be fun. Let loose girl!
- Save your money: My son will search the sofa cushions for loose change. He will do what he can to earn money and keeps it in a secret place. Nope, I don’t even know where he hides it! I admire him because he saves it. He will walk in the toy store and if he learns that he has to buy whatever shiny noisy object he wants he will not get it. If mommy pulls out her wallet he will want two! If he has to spend he suddenly only wants a $.99 pack of gum. As business owners we have to be the same way. SAVE YOUR MONEY! You can have a fabulous 5 figure month and make zero deposits in your account the following month. Don’t spend all your money and get in a bad predicament the next month because you were too loose with your spending.
Sometimes we have to think like eight year olds. Their perspectives are fresh and untainted! Think about what else you can learn from a kid. Let me know what you below what you discover and implement.