Monthly Archives: September 2015

4 Tips My 8 Year Old Taught Me About Entrepreneurship

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We really can learn so much from children. Their innocence and their simple perspective on life is refreshing. As a “mompreneur” my day is filled with business duties and with raising children. I find myself discovering similarities in running a business and in parenting. With that being said, my eight year old has inadvertently taught me a few things I can apply to business. Here are four things I can apply

  1. Be Direct and Specific: In business (and in parenting) we must be clear about what we want/need our children to do. Additionally if you have more than one child, you must be clear on to whom you are speaking. Otherwise you get “I did not know I had to take out the trash. You did not tell me” or “I thought you were talking to my brother” Sighhhh… the joys of parenting! It is the same thing in business. Get clear on to whom you are are speaking. Determine who your target audience is and make your actions/marketing/branding, etc clear that you are speaking directly to them and that you need them to take action.
  2. It is ok to do the same thing: If I allowed it my 8 year old would eat pizza and chicken nuggets for lunch and dinner (maybe even breakfast) everyday. He NEVER gets tired of it. He knows what he likes. If a new pizza joint opens my son will be the first in line. Guess what? Your potential clients are the same way. They like what they like. Don’t feel like you have to reinvent the wheel. Just because your industry is “noisy” it does not mean that there is not a place for you to make your mark. Make it better, make it unique, make it you.   Don’t create things that people really don’t want. Give ’em what they want!!! (To my son Evan: if you are reading this it does not mean you will get pizza and chicken nuggets everyday!)
  3. Just have fun: My son takes very few things as serious as he should. I mean he is eight! lol He could care less about the score of his football game as long as he gets to play. He wakes up every single morning singing and dancing to whatever song is popular at the time (I am soooo not a morning person). He laughs when kids tease him. Yes, his confidence is off the charts. I secretly admire that about him. The point is this kid is all about having fun…all day and all night into the wee hours of the morning lol. Sometimes in business we have to stop being so serious and just have a little fun. I know crunching numbers, meeting payroll, making decisions, etc can all get a little stressful. However take a break and remember why you are doing this. Think about what makes you happy and include it in your marketing plan. For creatives developing a marketing strategy should be fun. Let loose girl!
  4. Save your money: My son will search the sofa cushions for loose change. He will do what he can to earn money and keeps it in a secret place. Nope, I don’t even know where he hides it! I admire him because he saves it. He will walk in the toy store and if he learns that he has to buy whatever shiny noisy object he wants he will not get it. If mommy pulls out her wallet he will want two! If he has to spend he suddenly only wants a $.99 pack of gum. As business owners we have to be the same way. SAVE YOUR MONEY! You can have a fabulous 5 figure month and make zero deposits in your account the following month. Don’t spend all your money and get in a bad predicament the next month because you were too loose with your spending.

Sometimes we have to think like eight year olds. Their perspectives are fresh and untainted! Think about what else you can learn from a kid. Let me know what you below what you discover and implement.

Business Blessings,

Lenise

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2 Steps to Your Family & Friends Increasing Your Business & Bank Account

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We all have friends (well if you have a personality…smile) and we all have family that we call on for help/ support. In addition the same people call on us for help/support. When I am in a bind and need a babysitter, I pick up the phone and call someone. When a friend/ family member’s car breaks down, they pick up the phone and call and ask me to pick them up. That is the way it’s supposed to be, right?  We all know that we need help at some point in our lives. In my case it is more like I know I need help at some point in my WEEK or DAY! ha!

We quickly ask our friends and family for things that will benefit us in our personal lives, but quite often we forget to include them on our list of those that can help us with our business. Although your friends nor family may be entrepreneurs or be top executives in a company that can benefit you, they are still able to help you take your business to the next level by doing two very simple things.

1. Telling their network about you: Yes, it is that simple. Just tell someone! If you are anything like me you have provided services/ products to people for as little as F-R-E-E! It is what we sometimes do for those that we care about. After giving away your time and resources asking for a “shot out” on social media or a request for them to hand out 25 business cards should be a simple repayment, right? I am willing to bet that this person asked you for your expertise or your product. If they did they likely will be eager to share your info in exchange. Sharing your info can yield you many more clients/sales and CASH than that one freebie cost you.

2. Check their contacts: I am wiling to bet real money (not monopoly money)  that there are people in your contact list in your cell phone or on your email list that can take you and your business to the next level. It may be someone you talk to everyday, but you just have not thought about how they (or someone they know) can help put real money (not monopoly money) in your bank account.

Create a list of your business goals and who you may need to satisfy those goals. Next think about who you know that has the ability or the contacts to get things in motion. For example: your cousin works at IBM. You have been wanting to do corporate training with a company like IBM. Instead of asking your cousin to bring baked beans to the next cookout why not ask her to send a quick email to the HR department?!

You likely have many of the resources that you need right at your fingertips, but you don’t recognize them. I challenge you this week to reflect and then ASK. Ask those in your circle to refer business to you. Ask your family/friends for that perfect intro that can turn your business into a crazy money making machine! Make use of those fabulous connects that are just sitting on. Remember that the key is to ASK. A closed mouth does not get fed.