We all have friends (well if you have a personality…smile) and we all have family that we call on for help/ support. In addition the same people call on us for help/support. When I am in a bind and need a babysitter, I pick up the phone and call someone. When a friend/ family member’s car breaks down, they pick up the phone and call and ask me to pick them up. That is the way it’s supposed to be, right? We all know that we need help at some point in our lives. In my case it is more like I know I need help at some point in my WEEK or DAY! ha!
We quickly ask our friends and family for things that will benefit us in our personal lives, but quite often we forget to include them on our list of those that can help us with our business. Although your friends nor family may be entrepreneurs or be top executives in a company that can benefit you, they are still able to help you take your business to the next level by doing two very simple things.
1. Telling their network about you: Yes, it is that simple. Just tell someone! If you are anything like me you have provided services/ products to people for as little as F-R-E-E! It is what we sometimes do for those that we care about. After giving away your time and resources asking for a “shot out” on social media or a request for them to hand out 25 business cards should be a simple repayment, right? I am willing to bet that this person asked you for your expertise or your product. If they did they likely will be eager to share your info in exchange. Sharing your info can yield you many more clients/sales and CASH than that one freebie cost you.
2. Check their contacts: I am wiling to bet real money (not monopoly money) that there are people in your contact list in your cell phone or on your email list that can take you and your business to the next level. It may be someone you talk to everyday, but you just have not thought about how they (or someone they know) can help put real money (not monopoly money) in your bank account.
Create a list of your business goals and who you may need to satisfy those goals. Next think about who you know that has the ability or the contacts to get things in motion. For example: your cousin works at IBM. You have been wanting to do corporate training with a company like IBM. Instead of asking your cousin to bring baked beans to the next cookout why not ask her to send a quick email to the HR department?!
You likely have many of the resources that you need right at your fingertips, but you don’t recognize them. I challenge you this week to reflect and then ASK. Ask those in your circle to refer business to you. Ask your family/friends for that perfect intro that can turn your business into a crazy money making machine! Make use of those fabulous connects that are just sitting on. Remember that the key is to ASK. A closed mouth does not get fed.