Public speaking. Does the thought of it make you cringe or does it excite you? The thought of speaking in front of more than 2 people that I know made me break out in hives. Well, maybe not that extreme but it did make me pretty nauseous! Throughout high school, college and even law school I was scared of speaking publicly. I was forced to get over it once I retained my first client in my law practice. The day of the trial I was petrified. It was either sink or swim! I am happy to report that I swam and haven’t looked back. Since “swimming” I have realized the importance of public speaking. Public speaking can help take your business to the next level even if you never have to step foot in a courtroom.
Here are four reasons why entrepreneurs must master public speaking:
1. You made need money Will your business need capital? Have you considered trying to obtain a loan or investors? If so you will need to clearly articulate many things about your business. You may have to pitch your business in front of a crowd of people. If you are scared to speak publicly you may miss out on a loan or a big fat investment check!
2. Increase sales: Public speaking helps you to establish yourself as an expert. Think about it….when someone invites a person to speak to a group of people the audience will recognize that person as an expert before that person even steps foot on the stage. The more you speak the more of an expert you become. The more of an expert you become the more people will become interested in your products or services. The more interested they become, the more money they spend. BAM! It is just that easy.
3. Think Big! You may be operating your business from your kitchen table today. However that can all change at any time. If you go to a one member business to a business with 10, 20 or even 50 employees will you be prepared to address them? Yes, they will want to hear from the leader at some point! Employees expect to hear and see their executives.
4. It Can Make or Break Your Company: There are 5 key business skills that can make or break your company.
- product development
- time management
- public speaking
Four of these key skills can easily be outsourced. Which one cannot be outsourced? Yep! You guessed it… Public Speaking. The good news is that this skill can be learned. With practice you can become a great public speaker. Once you learn exactly where your fears stem you can tackle them and overcome. Try hoping on the live streaming app, Periscope. This allows you to get comfortable with speaking to a group without having to physically see the group in front of you Also check out groups like Toastmasters International where you can get real experience & feedback with a group of people also trying to improve their skills.
Here is a great article on overcoming your fear of public speaking.
Whether you are in the early stages of entrepreneurship or if you are a seasoned entrepreneur you will be a better entrepreneur by mastering public speaking.
If you want to learn more about obtaining public speaking gigs,creating public speaking topics, the proper contracts for public speakers and more you will want to check out Girl Biz Academy. The “Senior Program” in Girl Biz Academy offers a comprehensive guide and step by step tutorial on how you can emerge and/or grow as a public speaker. Don’t forget REGISTRATION CLOSES NOVEMBER 15!