Monthly Archives: March 2016

Why I am UNBOTHERED by the Instagram Rollouts

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If you are active on social media then I am sure you have heard about the changes Instagram is rolling out. If you have not you can read more about it here. Basically to sum it all up for you, Instagram is no longer going to display posts to you in chronological order. Even if you follow a particular account that account’s posts will not appear chronologically. Only posts which IG determines you may have an interest will be displayed. If you’ve been on Instagram over the last few days I am sure you saw a post or two (or 50!) requesting that you “turn on notifications” so that you can continue to see the account holder’s posts. If you didn’t know what all that was about now ya’ know! 
Many small business owners that have used Instagram to market their products and services aren’t happy about this change. A petition to stop these changes is actually circulating. To many it means that a large number of their followers will miss out on offers and services that they offer. Although I have used Instagram as a platform I DON’T GIVE A HOOT about the changes!
Here are 3 reason that I am totally unbothered (and you should be too!)
  1. I hashtag and engage with strangers: Hashtags on Instagram are powerful. I use hashtags that my ideal client may use. If they search that particular hashtag they may come across my IG page and realize that I am posting about things for which they also have an interest. In addition I can search those same hashtags and find my ideal client. Once I “find” them I interact with them…I comment on their pics, like their pics, etc. The new rollouts won’t make me stop doing that and it should not stop you either! Social media is about engagement. Keep engaging and you will keep people interested in you and what you are offering.
  2. I don’t want to bother uninterested people: There are people that could have started following you for some reason that they don’t even remember! Maybe they liked your shoes in a particular picture, maybe whatever you have been posting about at one time was their interest, etc. For whatever reason they really just don’t care about what you are posting about anymore. They just haven’t taken that extra step to just unfollow you. They don’t care about your posts and they don’t interact with you on your page. Now they won’t see your posts anymore. GOODbye! Unbothered. You should care why?!?!? lol
  3. I have an email list: Although Instagram was my first platform for marketing my consulting services it was not my only. It should not have been yours. Instagram should be just one weapon in your arsenal; never should it be the only weapon in your  arsenal. My goal for Instagram was to gain such an interest through my posts that the user would feel compelled to check out my website and subscribe to my email list. I’d prefer to interact via email anyway! Once they are on my email list I can send useful content, motivation, offers, etc. Email lists are really where the “magic” happens. Instagram/ Social media should only be the bait!

My advice to you is to let all your Instagram followers know about your email list. Maybe they don’t know that the list exists.  (Pssst…if you do not have one create one like YESTERDAY!) Create a post and let them know that your email list exists and that you have a special offering for those that sign up for the list. Sometimes you just need to tell people what to do. If you don’t tell them they very well may never know.It is only a matter of time before these changes roll out. Therefore you need to get your followers on your email list now!

 

What Writing a Book Taught Me About Myself

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About 2 and a half years ago I said that I wanted to write a book. I did not do it because I thought things like “who would buy my book?” “Do I have time to write a book?” and “What the heck would I write about?”  I watched others in my circle work on their books and experience success as authors. In 2014 I sat down to start the task once again. Many people suggested that I announce the project and sell presell copies. Selling copies would hold me accountable…I would HAVE to produce the product! I sold quite a few presale copies, but guess what? I did not finish it. I refunded the orders and swept the project under the rug once again. At that point I told myself that I was many things, but author was not one of them.

As you know, I sell products online. I sell live and recorded webinars, my Business in a Binder (3 parts) and other programs. I have been pretty successful in selling those products and programs. Earlier this year it hit me: creating these programs and products is not much different than writing a book. Considering all the things I have sat up late at night typing I probably could have written 15 books! Once I realized that I got to work.

I am proud to say that in less than two months my book was complete. Here is where the self-realization started. After I finished the book it took me a long time to finally submit for printing. I had it edited, I read it and reread it and reread to again and again. Moving sentences, changing the order of the chapters….it wouldn’t stop. I had others read it and offer feedback. They all gave me excellent feedback and minimal suggestions. “It’s done, Lenise”, they all said. But I kept tweaking it. I missed deadlines and kept holding the document on my flash drive. Finally I realized that I was the problem. I came to the conclusion that I was scared. But what was I scared of?

I wanted the book to be perfect. I did not want a comma out of place, I sentence fragment. I did not want others to have negative things to say. It had to be perfect. I had paralysis…perfection paralysis. Have you ever had this? I “preach” to others all the time, “JUST DO IT, It will NEVER be perfect! blah, blah, blah…” I laughed at myself and realized I was officially a hypocrite. SMH. At that point I took control of the situation and pressed submit…well after I read it one- more-gen.. LOL.

The lesson I learned was that I must not just talk the talk, I must also walk the walk. Who knows, the book may be a best seller or it may be a total bust. (You can be the judge; order it here!) Either way I would never know unless I actually do it. I think about the words I uttered to a client this morning. I told her, “It is just like a car. If you do not press the gas it will never move. Just press the gas already!” If you are reading this (you know who you are! I won’t call you out…lol) just know that I too have to give myself a pep talk and a slap in the face 🙂

 

How Homeschooling Improved My Business

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Homeschooling? Ummmmm…..no it’s not for me. I am not an educator, I am quite busy, kids are supposed to be at school and I lack patience. Yes, these were honestly my thoughts. Well, at least until about 3 weeks ago.

I started considering homeschooling my 3rd grader because of a few issues I had with his teachers, administration, his behavior and performance. Let me give you a little background on my little man: as a toddler I started to learn of severe behavior issues at school. The daycare would call me just about every single day because of something he was doing.  Hitting teachers, running away, tearing up work that he did not want to do. Craziness, right?!?!? It was odd because he would not exhibit these behaviors at home. It was pretty bad for YEARS! I was a single mom trying to be the best mom I could, but I was in tears and stressed out every . single . day.

I disciplined him, was always picking him up from the school/daycare midday, it was a nightmare.My family, my ex husband, teachers….everyone pointed the finger at me! I was a bad mom, blah, blah, blah. I had him tested, screened, poked and probed and NOTHING. Psychologists said his IQ was off the charts, he was a sweet boy, there weren’t any issues, he was fine. This went on until 1st grade. My son had an amazing teacher that worked well with him. Second grade same thing; great kid. This year in third grade around Thanksgiving time I had that same child from the toddler years return. Acting out at school once again.

It did not make sense. I know my son has very little self control and a very short fuse. But, what was making this fuse suddenly fire again? After about 2 months of him repeatedly being suspended I started to consider homeschooling. Mostly because he was home a lot anyway and not learning at school. What was really the point of going, right? At least at home I could ensure he was learning. My son’s teacher learned that he may possibly be withdrawing and cheered. Yep, she cheered. My son witnessed her cheer and came home hurt and in tears. At that moment (after I envisioned the perfect fantasy of poking her in her eyes) I decided that he needed to be out. No more considering it as a viable option. It then became the only option. I could not send him to face her again. Nor could I imagine trusting my son with her! It was awful. I am sure when he is 40 he will still remember that day!

I decided to not only withdraw my 3rd grader, but to also withdraw my 5th grader from the same school. I had a very displeasing taste for the entire school at this point. LOL. The day I withdrew them I sat in my car in the parking lot of the school and cried. I have businesses to run, I have meetings to attend, I have stuff to do! How was I going to do this? But here’s the thing…I had to do this. Why? Because as mothers we do what we have to do for our kids. No matter what we make it work.

My kids are more important than a meeting, than hosting a radio show (yep, I walked away from Business Radio X), more important than anything. I have made it work and see such progress. I see so much progress especially in my 3rd grader. He is like a totally different child! In a few short weeks I have helped him catch up on some fundamentals that he missed this year.

I can’t work outside of the house as much and can’t travel like I did, but here is what I learned throughout this ordeal: as entrepreneurs our goal should be to work smarter and not harder. I was working HARD 4 weeks ago before homeschooling caused me to slow down.  However slowing down should not mean that the income has to slow down! On my website I have placed more virtual products and programs for sale, I have launched a book that’s for sale, I have a branding home study kit for sale and more. I have actually made more money this month than last month when I was working HARDER.

As moms we need flexibility. We need to have the option to pull our kids from a school if we feel the education system is not working for them. We need to be able to decide that we are going to take our kids on a trip, but still be able to work from our cell and computer. We deserve to be mobile moguls!

Whether you are a mommy, an aunt, a Godmother or a mom to fur babies, I urge you to take control of your life and stop working so hard. The internet is your friend. Putting your products and services for sale on the internet can be your first step in becoming a mobile mommy mogul!

What steps can you take to work smarter and not harder? Comment below!

To learn more about me visit LeniseWilliams.com