If you are spinning your wheels on how to reach more people and make a sale your business may be STUCK! Being stuck means that you are missing out on money for one simple reason… you may not have a tribe!
Beyonce has the Bey Hive. Tamar Braxton has the Tamartians. What or who does your brand have? Creating a tribe can be the one component your brand is missing.
A tribe (also called a brand community) is a group of people that absolutely love your personality, love what you do and BUY what you offer. They are raving fans that know you (and only you) are the perfect person in your industry that can solve their problem.
Many entrepreneurs focus on creating or selling amazing products and services. They perfect the products, presentation, etc., but they fail to focus on to whom they will sell this merchandise/ service. It’s great to have great products and services, but if no one knows it exists what is the point?
For those with an online presence (which should be EVERY entrepreneur) it is easiest to create this tribe online. The tribe can be in the form of a private Facebook group or some other online platform. This tribe is a group of targeted people that are all your ideal client/customers.
Here are two benefits of creating and nurturing a tribe:
- They become mini marketers: If you get one person to like you and become a fan they will likely join your group/tribe. The best part about it is that they tell a friend that will tell a friend and so on. They may all join your tribe and your tribe grows! Not only that, the community gives these fans a platform to rave about you and any products or services that you may be offering. In addition if they have worked with you or know you personally you have created a platform for them to give testimonials ALL DAY long. What does that do? It triggers others that are in the group, but not sold 100% ,the opportunity to read and hear great things about you. That may be just what they needed so that they can purchase something or tell another person about you.
- You do not have to sell: The benefit of creating a personal brand is that people grow to like not only just your products and services, but also they grow to like you. Once you have gained their attention, they like you and you consistently add value you will never have to sell again. Your tribe will be waiting for you to release something so that they can buy it. Once you have worked on loving the people in your community you will not have to search and work as hard to gain new people. Focus on providing value and service to this tribe and the money will follow soon thereafter.
Shift your focus to developing a solid group of people that will remain loyal members of your tribe. It is essential to your success. I am hosting a live webinar on Wednesday night at 10 pm ET. the focus of the webinar will be how you can easily create a tribe that buys! There are a few steps to having a successful tribe and I am sharing them all. I will share how I grew a private Facebook group of over 1,000 people in just a few months. JOIN ME!
Click here to register.