Monthly Archives: November 2016

3 Business Lessons I Learned in Morocco

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Happy Tuesday! I am trying to get back in the swing of things. I got back from Morocco Saturday morning. It was a 23 hour trip home and a five hour time difference. My body has been so confused! I got back home and immediately went back in mommy mode…no time for sleep! Basketball games and events were still scheduled for the weekend. I rested a little yesterday and I am up and ready today!

My trip was life changing; it opened my eyes to so many things! I am so fortunate to have been selected to be only one of four African Americans (the only female) to speak in the Innovation Zone at the United Nations Climate Change Conference. It is still pretty surreal!

I will answer the number one question I received: “Why as an attorney & business consultant, were you selected to speak on climate change?”

LOL…Yes, when I got the emailed invitation from the organizer I was pretty confused too! Later, I learned that the organizer wanted me to speak about how climate change has had an impact on female entrepreneurs. I used this platform to speak about my own experiences as an entrepreneur after Hurricane Katrina. I spoke about how this natural disaster, as well as others, caused people to have to do whatever it takes to survive. I discussed how so many men that acted as the head of the household before the disaster were displaced and emotionally distraught and unable to cope. Many women had to step up and begin taking the leader position in the household- often using their own skills and expertise to earn money. Like myself they “accidentally” became entrepreneurs. I don’t want to spoil it all, so I will save some for you to watch on video once it become available.

I learned more about climate change and it’s impacts on entrepreneurs, small and large businesses and families. The conference was so informative! I learned some other things totally unrelated to climate change.

Here are a few of the other things I learned:

1. The World is Big. That sounds pretty obvious, right? I’m sureyou knew that! It became even more clear the more I interacted with people from all over the world. I made major connections with people from Paris, Camaroon, Morocco, Ethiopia and more. So often as entrepreneurs we hear others encourage us to see things outside of our city. It is then encouraged for us to think outside of our state; to think nationwide. This experience in Morocco encouraged me to see things BIGGER! It encouraged me to think GLOBAL.

Maybe the United States (or whatever country you reside) is just not big enough for you.

This trip allowed me to talk with others about how they do business. I learned so much; my mindset will never be the same.

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2. Entrepreneurship Builds CommunitiesWhile in Marrakesh, Morocco I did not stay in a typical hotel. I stayed in a riad, a traditional Moroccanhome. Living in the TRUE Moroccan environment I saw Marrakesh, Morocco in a different way than the average tourist. The people of Marrakesh live behind a huge circular wall in the middle of the city. Inside this wall are terra-cotta buildings built closely together that you would never imagine anyone residing.

Pictures of Marrakesh from the early 1900’s depict exactly what Marrakesh looks like today in 2016! Inside these old buildings are amazing living spaces. I stayed in the home with the other three African-Americans that I presented with at the conference. We had a house manager and a cook- they treated us like family. The house manager took me out to see the marketplace. The marketplace was also inside the “wall”. To the residents, the marketplace to them is much like a grocery store or a Target for us. They all mostly work/own one of these shops. The residents sell meat, spices, clothing. leather goods, fruit, provide carpentry…and so much more. The residents do not have to leave the “wall” for much.

The money circulates inside that wall! It all stays in their community!

 In preparation for dinner, they walk to a meat/poultry stand and purchase something that was recently slaughtered. When someone sews a new dress they walk to the market and purchase natural products to dye it…or they just sell it! They are all supporting each other’s families! There is no competition, no business courses to teach them…they just do it! They are ALL natural entrepreneurs. It was so encouraging to see.

3. You Must Have A Mission One of the other presenters at the conference really impressed me. He had an agenda. He had a list of the type of people he needed to fulfill his goals. He knew with whom he wanted to connect and why. When people spoke with him he was clear about what he wanted from them or what he could do for them. I had an idea of who I wanted to connect with; he was CLEAR. He set out to meet these people that he needed to accomplish his goals and he did just that! While I would meet people and then think about what we could do together; my colleague already KNEW. This allowed him to meet more people, make intentional connections and waste very little time. I loved learning from him and was sure to make the adjustment in day two of my adventure.

4. Don’t make it ALL About Business– this was my very first international speaking gig. I am grateful that it will not be my last. Typically when I speak out of town I will make quick in and out trips. Since this engagement was so far away and the travel was so long, I decided to stay an extra two days. I am so glad that I did. I got out and saw the city a bit more and even rode a camel! The best part is that one of the MAJOR connections I made was on the streets of Marrakesh outside of the conference with someone that wasn’t even attending the conference. I was dressed in pixie pants and chuck’s. I can’t wait to tell you more about it! Learn to let your hair down a little; the major breakthrough may come when you are not looking for it!

 

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Lessons on My Birthday

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GOOD MORNING!!!!! HEYYYY!!! Today is my BIRTHDAY!

(insert a dance move and big smile here)

What better way to spend it than working, right?! Lucky for me what I do does not feel like work. I love what I do.

Today I am in Marrakech, Morocco. It is a beautiful city!! the culture is so intriguing.

I was invited by a group called Freedom Village to represent the United States as we speak at the United Nations Climate Change Conference November 13- 20. I am one of four African Americans (and the ONLY African American female) invited to empower others to sustain themselves in this changing world. I will speak specifically on innovation and the female entrepreneur.

I’ve been awake consistently refining my speech in preparation for my first international speaking engagement. I will stand before Global influencers including 10,000 heads of state plus the 160 United Nations Presidents – yes, including our own President Barack Obama!

I am grateful to be among a delegation of elect Global leaders who will convene in Marrakech, Morocco and speak on an international stage for #COP22 with an emphasis on Climate Change and saving our earth with a focus on Innovation, Sustainability, Renewable Energy, Green Tech & Building Smart-Cities.

Last night I think it all hit me. WOW! I did it! I traveled internationally all by myself. I took two planes, 2 trains and a car…I navigated alone. I am also staying in a riad, a tradition Moroccan home, with the local people in their community.

That’s big for me. When the opportunity presented itself I almost said no.

“I can’t leave my kids for a week!”

“I can’t speak in front of a huge crowd like that!”

“This is over my head!”

“I can’t travel that far alone!”

All those doubts crept in my mind…quickly. I fought to dismiss them and seized this amazing opportunity. I have learned that whenever we step into a new level old doubts and fears show up. It is normal because we become uncomfortable with the change. It is not healthy to let those thoughts take over to the point where we block our own blessings.

Amazing things happen when we allow ourselves to become uncomfortable. We open ourselves up to new experiences, new people and things.

The key is to get passed the uncomfortable feeling and just do it anyway!

For my birthday I would like for you to give me a gift. I don’t want anything tangible. I want you to determine what makes you uncomfortable in your life and in business. Decide to JUST DO IT this week.

It does not have to be getting on a plane and traveling to a foreign country and speaking to national leaders (YIKES..I am still a little nervous..lol). Your uncomfortable thing may be tackling social media, doing a live stream, making a cold call, starting your book…

Do me a favor for my birthday and start it this week. That one thing you are fearing may be the one thing that takes you to the next level. Tackle the unknown with determination. 

Complacency is easyDo something difficult.

Wishing you the best this week,

Lenise

9 Tips to Running Your Business Like a Successful Presidential Campaign

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Well, Election Day has come and gone. Despite whether you are happy, sad or indifferent with the results, we have a new president- elect.

This writing is just my observation b/c I compare everything to business! It is not meant to spark a debate or to show support for Trump or Clinton… b/c for the record, I voted but like many I don’t support either 😉 

However, I did have a few takeaways of how principles from this election can help you in your business. Just like business, politics is truly best won when there is a true instance of influence and persuasion.

In business and in politics it is not always about who has the most skill or experience. It is often based on who has the skill to influence and play on your emotions as opposed to your intelligence. Idea, strategy and the ability to have an impact on other’s emotions will get you far. The best marketer and the best strategist will always win any competition!

Here is what you can do in your industry to have “presidential- candidate- like influence”!

 1. Have a clear mission statement and/or catchphrase (Make America Great Again) that resonates with your target audience.

2. Consistently deliver the same statement/ vision (even if at the moment you lack a plan of how to get it done). Consistency is key.

3. Do something (good and even sometimes bad and/or upsurd) that causes media attention. Make people TALK!

4. Remain confident no matter how dismal it may appear. Think BIG. 

5. Use social media to gain attention & a create a true tribe of people that support you and with whom you engage regularly.

6. Show your personality. Be authentic! Some people may like it!

7. Research your “competition” to determine what sets you apart (not corrupt; didn’t delete emails) from your opponent. Use whatever sets you apart to help you gain popularity and trust.

8. Even if your family (members of the Republican Party) stop supporting you believe in yourself to go forward without them.

9. Have a niche audience. Determine exactly to whom you’d like to appeal. Don’t sway. Keep putting out information that speaks directly to them. You will get the majority of that group’s business/ votes as opposed to trying to convince everyone to shop/work/vote with you.

Do this and you too can be president of a successful company or even the United States.

 

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5 Ways Entrepreneurs Can Attract More Money

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Let’s face it. I can blog and fill your inbox every week with business tips, legal tips and more, but if your mindset about earning money is wrong the tips are pointless. Take these steps to work on yourself and your mindset before reading another tip from me.

Here are five ways to attract the money you want and deserve:

  1. Give Yourself a Break: Forgive yourself for possibly wasting or mishandling money in the past. All you can do is the best that you can right now. If you continue to focus on the mistakes you’ve made with money in the past it will prevent you from having good future with money. Now is the opportunity to do things differently. Congrats! You get another chance to get it right.
  2. Tap into Your Subconscious Mind: Maybe it was a belief system that was instilled in you when you were a child that is causing this money blockage. Your parents may have told how how things work and how much you are worth. Guess what? They may have gotten it all wrong! Their unintentional harm may be causing you to have be in a scarcity trance. Today you must break the victim mentality; free your mind and make better decisions.
  3. Do Things From the Heart: I believe that at times it is ok to do things for free. If your heart leads you to do that then do it…in moderation of course. When your mind is free it causes you to do things out of the kindness of your own heart. That comes back to you! Karma is not always a b!tch 🙂
  4. Appreciation: It has been proven that people receive more when they appreciate more. Appreciation allows you to attract more things to which you will be grateful. Appreciation makes you happier, more open and more approachable. Create an appreciation journal!
  5. Know Your Worth: All that training you received, all those certifications, the price you paid for seminars, books, degrees and more. All of that makes you worth so much more than what you may be charing for your services right now. Reevaluate that ASAP!

 

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Four Tips For Business Domination

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All entrepreneurs want it. We want to KILL IT in our industry. We want to provide a service or product that is aligned with what we love and earn money…lots of it. In the beginning it all seems so possible; the potential is limitless. But then it happens. Everything gets crazy, we get overwhelmed, sales decrease, the bank account gets lower and lower and the desire to quit sinks in.

Here are a four tips to help you get beyond the frustration and back to the optimistic eager entrepreneur you once were.

  1. Redetermine the Who and What are You Serving: Be sure that you have clearly identified exactly  what you are doing or for whom you are doing it. Are you really solving a problem? I call it being a Tylenol. Are you the effectively providing pain relief for someone’s headache? This is important! If you are not solving a real problem for people that really need it, your business is doomed! Maybe it has changed since you began. Reevaluate.
  2. Plan: Have you been planning or just winging it? Winging it may work for awhile, but in order to have longevity you must PLAN. You must know when you will offer something new, how you will launch it, how you will market, when you should have sales, etc. Failing to implement a real plan for everything that you do will put you in the position to constantly waste your time. It is great to be busy, but are you broke and busy? Broke and busy is just a waste of everyone’s time and energy. Get a plan. Use your time effectively.
  3. Who is on You Team? Have you been trying to get every single thing done yourself? Doing your own graphics, your own legal filings, your own marketing, your own dishes and laundry? You can’t do it all, honey! You are just one person. Is there anything you can delegate? Can you swing $100 per month for someone to take care of household chores so you can focus on your business? Can you find someone with more knowledge than you to handle your accounting or legal or websites? You may not have it in your budget, but you may need to create a budget for it. Cut out those trips to Starbucks and that swanky restaurant! Working in your business all the time is not a good use of your talents. Maybe you need sales associates, affiliate marketers, a marketing intern…whomever you need figure it out. Figure it out quickly, my friend!
  4. Knowledge: This one quite frankly should have been FIRST. I meet so many entrepreneurs that just want to be creative and provide their service without having to run a business. Sound familiar? As an attorney I met so many other attorneys that just wanted to be in the courtroom and do research. They weren’t interested in drumming up new business, making sure their taxes were done properly, creating systems for their clients, etc. They just wanted to be a lawyer..nothing else. There are so many professionals like this. The reality is that if you want to be self employed you HAVE to know something about business (or have someone on your team that does). You will go broke thinking that your talent is enough to make you rich.

Knowledge is power. You’ve heard that before I am sure! Business Consultants provide this type of knowledge to their clients. They guide their clients through the dark to that bright place called SUCCESS! As a new or possible struggling or stuck entrepreneur it may not be in your budget to hire someone like me or any of the other consultants out there.

I created a program for those in that exact position. The program is called Business Domination Binder.  The program is in the BETA stage so it is only being offered to ten participants. As of now, I have 3 more available. The program is a self study kit that includes Goal Sheets, my two books (31 Day Brand and She Conquered), four 60 minute audio discs, a 3 inch binder full of just about everything in my brain with worksheets, 7 unit module PLUS all of my webinars. Yep ALL OF ‘EM!! From learning how to Build a Tribe That Pays, How to Start and Grow an Email List, How to Start Public Speaking, Mastering Instagram and even the most requested Legal Templates necessary for your business.

If you’d like to be a part of the select few to participate in the BETA program and experience this extraordinary program for over 50% off of the upcoming launch program, click here. If you are looking for just about everything you need to build a SOLID lucrative business you have finally found it.