Category Archives: branding

Why My Hairstylist Impressed Me Today..and Not Because go My Hair

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Yes!! My hair stylist is pretty amaze balls! She impresses me every 2 weeks when I walk away from her styling chair. I walk out each time with my hair on fleek ūüôā and feeling gorge! Today after she whipped off the styling cape and turned my chair around to face the mirror, it was no different. Yep, she did yet another amazing job. Compliments followed from strangers from the time that I stepped up from her seat until I got into my car. As usual I felt pretty darn amazing. However my stylist was the extra amazing one today.

My stylist is a sought out stylist here in Atlanta.  You can see her making many socialites and television stars glamorous on a regular basis. Today a very well-known celebrity called her and requested that she do her hair today at noon.She offered to pay my stylist for her services and also reimburse her the money she would lose due to canceling her  appointments today. I looked at my watch as she was doing my hair and telling me this story. It was 11:45pm. She was doing MY hair instead of racing to get to this celebrity. It made me smile.

“That person is a one time service,” she said. “I did her hair 2 years ago and have not heard from her since then. My clients that come to me every week or every two weeks are more important to me than snapping a pic with a celebrity after I have done her hair.”

That impressed me more than any curl or color or fantastic cut she has provided. It was not only her loyalty that was impressive; it was also her mature business sense that put a smile on my face. Here are two reasons this made me smile:

Respect.¬†She recognized the fact that her skill set should be valued and respected. It should be acknowledged by others by simply respecting her time and her clients. Her work is good. When people want her to do their hair, they schedule¬†an appointment. Since arrangements were not made in advance, my stylist was not willing to push others to the side. This stylist already has established herself in this industry. She is not someone brand new that is seeking opportunities to “make it” in the hair industry. She’s already done that.

Saying “no” allows others to gain more respect for you and your expertise/talents. If this celebrity really wants this stylist to do her hair ever again I bet she will arrange it ahead of time. ¬†Know your worth. You can demand respect without being a ¬† *itch!

Money.¬†My stylist recognized the fact that she has clients that pay her faithfully every week or every two weeks. Although the celebrity would have compensated her for the money she would have lost today, the money would not be enough. The money would not repair her relationship with clients that were depending on her today. That one decision to cancel her appointments today would could have been detrimental to her clientele. Some may have felt pushed to the side. It may have caused some to no longer want to do business with her. Once that happens and she develops a reputation for pushing clients to the side for celebrities which causes her to lose money. It’s just not worth it.

In business you can not think about the temporary gain. You must focus on the bigger picture. Will the notoriety you are seeking today have a negative impact your business tomorrow? In making decisions that affect your personal brand consider the implications it will have next week, next month and even next year.

What are your thoughts? What would you have done if you were this stylist?

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How Homeschooling Improved My Business

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Homeschooling? Ummmmm…..no it’s not for me. I am not an educator, I am quite busy, kids are supposed to be at school and I lack patience. Yes, these were honestly my thoughts. Well, at least until about 3 weeks ago.

I started considering homeschooling my 3rd grader because of a few issues I had with his teachers, administration, his behavior and performance. Let me give you a little background on my little man: as a toddler I started to learn of severe behavior issues at school. The daycare would call me just about every single day because of something he was doing.  Hitting teachers, running away, tearing up work that he did not want to do. Craziness, right?!?!? It was odd because he would not exhibit these behaviors at home. It was pretty bad for YEARS! I was a single mom trying to be the best mom I could, but I was in tears and stressed out every . single . day.

I disciplined him, was always picking him up from the school/daycare midday, it was a nightmare.My family, my ex husband, teachers….everyone pointed the finger at me! I was a bad mom, blah, blah, blah. I had him tested, screened, poked and probed and NOTHING. Psychologists said his IQ was off the charts, he was a sweet boy, there weren’t any issues, he was fine. This went on until 1st grade. My son had an amazing teacher that worked well with him. Second grade same thing; great kid. This year in third grade around Thanksgiving time I had that same child from the toddler years return. Acting out at school once again.

It did not make sense. I know my son has very little self control and a very short fuse. But, what was making this fuse suddenly fire again? After about 2 months of him repeatedly being suspended I started to consider homeschooling. Mostly because he was home a lot anyway and not learning at school. What was really the point of going, right? At least at home I could ensure he was learning. My son’s teacher learned that he may possibly be withdrawing and cheered. Yep, she cheered. My son witnessed her cheer and came home hurt and in tears. At that moment (after I envisioned the perfect fantasy of poking her in her eyes) I decided that he needed to be out. No more considering it as a viable option. It then became the only option. I could not send him to face her again. Nor could I imagine trusting my son with her! It was awful. I am sure when he is 40 he will still remember that day!

I decided to not only withdraw my 3rd grader, but to also withdraw my 5th grader from the same school. I had a very displeasing taste for the entire school at this point. LOL. The day I withdrew them I sat in my car in the parking lot of the school and cried. I have businesses to run, I have meetings to attend, I have stuff to do! How was I going to do this? But here’s the thing…I had to do this. Why? Because as mothers we do what we have to do for our kids. No matter what we make it work.

My kids are more important than a meeting, than hosting a radio show (yep, I walked away from Business Radio X), more important than anything. I have made it work and see such progress. I see so much progress especially in my 3rd grader. He is like a totally different child! In a few short weeks I have helped him catch up on some fundamentals that he missed this year.

I can’t work outside of the house as much and can’t travel like I did, but here is what I learned throughout this ordeal: as entrepreneurs our goal should be to work smarter and not harder. I was working HARD 4 weeks ago before homeschooling caused me to slow down. ¬†However slowing down should not mean that the income has to slow down! On my website I have placed more virtual products and programs for sale, I have launched a book that’s for sale, I have a branding home study kit for sale and more. I have actually made more money this month than last month when I was working HARDER.

As moms we need flexibility. We need to have the option to pull our kids from a school if we feel the education system is not working for them. We need to be able to decide that we are going to take our kids on a trip, but still be able to work from our cell and computer. We deserve to be mobile moguls!

Whether you are a mommy, an aunt, a Godmother or a mom to fur babies, I urge you to take control of your life and stop working so hard. The internet is your friend. Putting your products and services for sale on the internet can be your first step in becoming a mobile mommy mogul!

What steps can you take to work smarter and not harder? Comment below!

To learn more about me visit LeniseWilliams.com

3 Reasons Why I Prefer Personal Brand vs.Business Branding

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Often I am asked by entrepreneurs whether they should focus on branding their business or branding themselves. A personal brand is typically a business that is built around a person and their name. A business brand is an identity (fictitious or not) that is created for a business. It promotes the brand name of the business as opposed the the specific talents/expertise of the owner of the brand.

Many think that personal branding is only for actors, artists and those that want to be famous. Guess what? It’s not! Personal branding ¬†is for those¬†who wish to improve their career, climb the social ladder and improve the brand equity along the way. Personal branding is also critically important for leadership.

Business branding may be preferred by some. There are many companies that do very well without their founder having a strong personal brand. It is definitely not a requirement.  Many purchase products simply because they like them and what the company is all about without knowing anything about the face behind the business.

However, I see so much earning potential behind creating a personal brand. It is a method that has worked for me and countless clients. It is a method that helps entrepreneurs create multiple streams of income through product endorsements, their own products, services, public speaking, personal seminars, books and more.

Here are three reasons why I prefer creating a personal brand over a business brand:

1. Never Run Out of Customers: Yes, the customers know that you exist. They know that SOMEONE created this business. They know that someone is behind that logo. If people are raging fans of your product/services they can also become raving fans of YOU as an individual. That allows you to build an audience that will support your new endeavors such as writing a book, public speaking, a clothing line, a new enterprise you want to start, etc.

2. Your Business May Change: As you learn more in your business and expound you may change your mind about some things. You may decide that you no longer want to offer a particular service, product, etc. One of the things I like about your using own name & creating a personal brand is just that: you can evolve with it.  You’ll learn new things, start new companies or websites. And when you do, why would you want to leave all the amazing work ,followers, readership behind? Creating a business brand makes it difficult for a business owner to evolve into doing new things under the business brand.

3. Builds Loyalty: When you work on creating a personal brand you are choosing to show others parts of your life and/or your personality. Building a personal brand encourages you to become transparent about some things in your life and/or your business. This transparency and the sharing allows people to personally connect with you. More and more people want to do business with people..with PERSONALITIES not large businesses. Once a consumer feels that connection with you, your journey and your story they will feel that you are the only person in your particular industry that can solve their problem. Allow people to know you and to like you. That will eventually build the trust. The trust will lead to them referring others and much more loyalty to your business.

In conclusion personal branding has its pros and cons. One “con” you may have to face through personal branding is criticism. When you brand yourself as opposed to your business you will be looked at with much more scrutiny.¬†People watch your every move very closely and your privacy may take a hit. In addition, if you make a mistake you will have to answer tough questions and bail yourself out. I think we all learned this through Tiger Woods.

Business brands are less likely to fall under the microscope and can rebound more easily from negative publicity because the relationship with their followers is less personal.

I’d love to help you with building a personal brand. Check out my new book. It can help you on your journey! Click here ¬†to order your copy. To learn more about me and what I offer visit www.LeniseWilliams.com

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SPEAK UP only if you want to earn more MONEY!

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Public speaking. Does the thought of it make you cringe or does it excite you? The thought of speaking in front of more than 2 people that I know made me break out in hives. Well, maybe not that extreme but it did make me pretty nauseous! Throughout high school, college and even law school I was scared of speaking publicly. I was forced to get over it once I retained my first client in my law practice. The day of the trial I was petrified. It was either sink or swim! I am happy to report that I swam and haven’t looked back. Since “swimming” I have realized the importance of public speaking. Public speaking can help take your business to the next level even if you never have to step foot in a courtroom.

Here are four reasons why entrepreneurs must master public speaking:

1. You made need money Will your business need capital? Have you considered trying to obtain a loan or investors? If so you will need to clearly articulate many things about your business. You may have to pitch your business  in front of a crowd of people. If you are scared to speak publicly you may miss out on a loan or a big fat investment check!

2. Increase sales:¬†Public speaking helps you to establish yourself as an expert. Think about it….when someone invites a person to speak to a group of people the audience will recognize that person as an expert before that person even steps foot on the stage. The more you speak the more of an expert you become. The more of an expert you become the more people will become interested in your products or services. The more interested they become, the more money they spend. BAM! It is just that easy.

3. Think Big! You may be operating your business from your kitchen table today. However that can all change at any time. If you go to a one member business to a business with 10, 20 or even 50 employees will you be prepared to address them? Yes, they will want to hear from the leader at some point! Employees expect to hear and see their executives.

4. It Can Make or Break Your Company: There are 5 key business skills that can make or break your company.

  1. product development
  2. writing
  3. time management
  4. sales/marketing
  5. public speaking

Four of these key skills can easily be outsourced. Which one cannot be outsourced? Yep! You guessed it… Public Speaking. The good news is that this skill can be learned. With practice you can become a great public speaker. Once you learn exactly where your fears stem you can tackle them and overcome. Try hoping on the live streaming app, Periscope. This allows you to get comfortable with speaking to a group without having to physically see the group in front of you Also check out groups like Toastmasters International where you can get real experience & feedback with a group of people also trying to improve their skills.

Here is a great article on overcoming your fear of public speaking.

Whether you are in the early stages of entrepreneurship or if you are a seasoned entrepreneur you will be a better entrepreneur by mastering public speaking.

If you want to learn more about obtaining public speaking gigs,creating public speaking topics, the proper contracts for public speakers and more you will want to check out Girl Biz Academy. The “Senior Program” in Girl Biz Academy offers a comprehensive guide and step by step tutorial on how you can emerge and/or grow as a public speaker. Don’t forget REGISTRATION CLOSES NOVEMBER 15!

Why You Should Be Making More Money Than Entrepreneurs of the Past!

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We all know that times have changed. Cell phones, the internet and smart phones/devices have changed the world in which I grew up! I guess I am telling my age…lol. Just as those things changed the world as I knew it, it has also changed the way we do business and market business.

Back in the day if someone wanted the world to see what went on behind the scenes of their business or learn things about them, they’d have to hire an entire camera crew to follow them around. They would then have to buy tv time in order for the masses to see it. Nowadays all of that can be done with a handheld device and a push of a button! No longer are people flocking to the yellow pages or the newspaper to find the best person to solve their problems. They have information readily accessible on the web!

How does this benefit you? EASY. It helps people learn about you and what you do/sell quickly and with ease. Gone are the days where you are (or a member of your team) are calling people during their family dinner or inopportune moments (like when they have a house guest) to tell them all about yourself and what you have to offer. Now you can use a particular hashtag or post in a specific group and get all the eyes that are already looking for you directly on your brand! It is like magic. (throw glitter and add ohhs and ahhhhs now). The best part of all of this is not only that the changes have made things easier, but it has also made it super inexpensive often times it is FREE!

The internet, more specifically social media, gives entrepreneurs a platform to the tell everyone and their momma that is interested what they have going on! It allows entrepreneurs to connect with their audience and gain trust must faster than entrepreneurs of the past. That connection and trust allows entrepreneurs to also gain the sale faster. Thereby allowing today’s entrepreneurs to get the money FASTER and likely in larger quantities than the previous generation of entrepreneurs.

Today entrepreneurs cannot use “I don’t have the money, I don’t have a photographer/videographer, etc.” as an excuse anymore. Those days are long gone! If you are not using social media to market your business then it is likely you have been under a ROCK!!!!! If you are missing out on money due to your failure to use the FREE tools consider this a virtual kick in your shin! I am sending you virtual sad faces and tons of SMHs! If by chance you have been under a rock I have a few sites for you to set you on your journey to getting paid to post. Yes, your posts should eventually be generating checks, my friend.

10 Tips For Making Money With Social Media

Can You Actually Make Money Using Social Media

15 Easy Ways For Entrepreneurs To Make Money Using Social Media

Enjoy!

Business Blessings,

Lens

3 Ways To Avoid Requests to Discount Your Services

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You are in business for yourself.  Every penny you get to pay a bill, to buy groceries or even pay for that well-deserved vacation comes as a result of your own efforts. You do not have the luxury of getting a paycheck from your boss every week. That is why when someone (especially a stranger) asks you to work for free or for a significantly discounted rate you may get upset or even feel a bit insulted.

Why would so may people ask you to provide a service or a product for less than you are clearly requesting? I will tell you why. It is because they do not value your worth! They do not value your worth for one of three reasons:

1. Your pricing is off.¬†You may be selling yourself too CHEAP! Your pricing may not be in alignment with what you are really worth in the eyes of others. That inadvertently makes people feel as though they can nickel and dime you. If your pricing shows your audience that you don’t value yourself and what you offer why should they value you? Step back and look at the message your pricing gives others.

2. Your¬†branding may not be on point.¬†Your brand may give the impression that you want to be recognized as the cheapest in your industry as opposed to the BEST. Your pictures and graphics may not be of the best quality. Your descriptions and copy on your website and marketing materials may not be written in a manner that adequately reflects what results you really can provide. If you do not look the part don’t expect anyone to pay you what you are worth.

3. You are not targeting the right audience.¬†If your marketing and other efforts are reaching a demographic that cannot afford what you are asking how on Earth can you expect them to pay you? Your branding is all on point, your price is definitely in line with what you are worth but the sales just won’t happen. Imagine this: a realtor walks into a homeless shelter trying to sell a million dollar home. They want it. They need it. However they can’t afford that! Essentially that is what you are doing when you are selling to the wrong person. You make them want to buy it soooooo bad, but they can’t. Therefore they get so desperate for it that they ask you to make it more affordable to them. C’mon…stop teasing people! Align your product or service with the RIGHT people.

Adjusting this can be the difference between a $1,000,000 company and a $10,000 company. Stop letting others cause you to question yourself by requesting free or discounted products/ services. You work hard and you have bills to pay just like everyone else in this world. Position yourself correctly so that the thought to request a discount won’t even cross anyone’s mind. At the end of the day you are running a business. The intent of the business is that share your gifts, passion and talent with the world, but also make money! The bills don’t stop. Don’t lose sight of the passion, but also don’t lose sight of what you need in order to continue operating so that you can continue sharing that passion!

Business Blessings!

How To Finally Earn What You Are Worth: FREE Training

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Hey Friend Hey!!!!

How’s it going? I’m pretty happy today because my new site finally launched last night. There have been so many hiccups & it’s ¬†not 100% complete, but I am glad to just be back online. What a fiasco!

Feel free to check out the new layout here and let me know what you think.

I wanted to invite you to a training session I am having. It is absolutely FREE so you don’t have an excuse for not joining me ūüôā

Are you in business and finally ready to make what you are WORTH?! If so join me on Periscope so that we can chat about it.

In this training I will tell you:

– minor mistakes (yep, these are mistakes I made at one time too) that are preventing you from really having a breakthrough in your business.

– free marketing tips that can help you GROW, GROW, GROW

– how you can create multiple streams of revenue from just ONE business

– and more!

I am looking forward to seeing you on Periscope on Thursday at 2:30pm ET. No sign ups or opt ins required. Just be sure that you have the Periscope app and tune in. Follow me @mompreneurEsq.

If you do not have the app you can get it on your phone via Apple app store or Google Play for your computer.

Looking forward to seeing you on Periscope on Thursday!

tweet-graphic-trans¬†Click the twitter birdie and invite your friends ūüôā