Category Archives: business

Why My Hairstylist Impressed Me Today..and Not Because go My Hair

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Yes!! My hair stylist is pretty amaze balls! She impresses me every 2 weeks when I walk away from her styling chair. I walk out each time with my hair on fleek ūüôā and feeling gorge! Today after she whipped off the styling cape and turned my chair around to face the mirror, it was no different. Yep, she did yet another amazing job. Compliments followed from strangers from the time that I stepped up from her seat until I got into my car. As usual I felt pretty darn amazing. However my stylist was the extra amazing one today.

My stylist is a sought out stylist here in Atlanta.  You can see her making many socialites and television stars glamorous on a regular basis. Today a very well-known celebrity called her and requested that she do her hair today at noon.She offered to pay my stylist for her services and also reimburse her the money she would lose due to canceling her  appointments today. I looked at my watch as she was doing my hair and telling me this story. It was 11:45pm. She was doing MY hair instead of racing to get to this celebrity. It made me smile.

“That person is a one time service,” she said. “I did her hair 2 years ago and have not heard from her since then. My clients that come to me every week or every two weeks are more important to me than snapping a pic with a celebrity after I have done her hair.”

That impressed me more than any curl or color or fantastic cut she has provided. It was not only her loyalty that was impressive; it was also her mature business sense that put a smile on my face. Here are two reasons this made me smile:

Respect.¬†She recognized the fact that her skill set should be valued and respected. It should be acknowledged by others by simply respecting her time and her clients. Her work is good. When people want her to do their hair, they schedule¬†an appointment. Since arrangements were not made in advance, my stylist was not willing to push others to the side. This stylist already has established herself in this industry. She is not someone brand new that is seeking opportunities to “make it” in the hair industry. She’s already done that.

Saying “no” allows others to gain more respect for you and your expertise/talents. If this celebrity really wants this stylist to do her hair ever again I bet she will arrange it ahead of time. ¬†Know your worth. You can demand respect without being a ¬† *itch!

Money.¬†My stylist recognized the fact that she has clients that pay her faithfully every week or every two weeks. Although the celebrity would have compensated her for the money she would have lost today, the money would not be enough. The money would not repair her relationship with clients that were depending on her today. That one decision to cancel her appointments today would could have been detrimental to her clientele. Some may have felt pushed to the side. It may have caused some to no longer want to do business with her. Once that happens and she develops a reputation for pushing clients to the side for celebrities which causes her to lose money. It’s just not worth it.

In business you can not think about the temporary gain. You must focus on the bigger picture. Will the notoriety you are seeking today have a negative impact your business tomorrow? In making decisions that affect your personal brand consider the implications it will have next week, next month and even next year.

What are your thoughts? What would you have done if you were this stylist?

Why I am UNBOTHERED by the Instagram Rollouts

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If you are active on social media then I am sure you¬†have heard about the changes Instagram is rolling out. If you have not you can read more about it here. Basically to sum it all up for you, Instagram is no longer going to display posts to you in¬†chronological order. Even if you follow a particular account that account’s posts will not appear chronologically. Only posts which IG determines you may have an interest will be displayed. If you’ve been on Instagram over the last few days I¬†am sure you saw a post or two (or 50!) requesting that you “turn on notifications” so that you can continue to see the account holder’s posts. If you didn’t know what all that was about now ya’ know!¬†
Many small business owners that have used Instagram to market their products and services aren’t happy about this change. A petition to stop these changes is actually circulating. To many it means that a large number of their followers will miss out on offers and services¬†that they offer. Although I have used Instagram as a platform I DON’T GIVE A HOOT about the changes!
Here are 3 reason that I am totally unbothered (and you should be too!)
  1. I hashtag and engage with strangers: Hashtags on Instagram are powerful. I use hashtags that my ideal client may use. If they search that particular hashtag they may come across my IG page and realize that I am posting about things for which they also have an interest. In addition I can search those same hashtags and find my ideal client. Once I “find” them I interact with them…I comment on their pics, like their pics, etc. The new rollouts won’t make me stop doing that and it should not stop you either! Social media is about engagement. Keep engaging and you will keep people interested in you and what you are offering.
  2. I don’t want to bother uninterested people: There are people that could have started following you for some reason that they don’t even remember! Maybe they liked your shoes in a particular picture, maybe whatever you have been posting about at one time was their interest, etc. For whatever reason they really just don’t care about what you are posting about anymore. They just haven’t taken that extra step to just unfollow you. They don’t care about your posts and they don’t interact with you on your page. Now they won’t see your posts anymore. GOODbye! Unbothered. You should care why?!?!? lol
  3. I have an email list: Although Instagram was my first platform for marketing my consulting services it was not my only. It should not have been yours. Instagram should be just one weapon in your arsenal; never should it be the only weapon in your ¬†arsenal. My goal for Instagram was to gain such an interest through my posts that the user would feel compelled to check out my website and subscribe to my email list. I’d prefer to interact via email anyway! Once they are on my email list I can send useful content, motivation, offers, etc. Email lists are really where the “magic” happens. Instagram/ Social media should only be the bait!

My advice to you is to let all your Instagram followers know about your email list. Maybe they don’t know that the list exists. ¬†(Pssst…if you do not have one create one like YESTERDAY!) Create a post and let them know that your email list exists and that you have a special offering for those that sign up for the list. Sometimes you just need to tell people what to do. If you don’t tell them they very well may never know.It is only a matter of time before these changes roll out. Therefore you need to get your followers on your email list now!

 

3 Reasons Why I Prefer Personal Brand vs.Business Branding

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Often I am asked by entrepreneurs whether they should focus on branding their business or branding themselves. A personal brand is typically a business that is built around a person and their name. A business brand is an identity (fictitious or not) that is created for a business. It promotes the brand name of the business as opposed the the specific talents/expertise of the owner of the brand.

Many think that personal branding is only for actors, artists and those that want to be famous. Guess what? It’s not! Personal branding ¬†is for those¬†who wish to improve their career, climb the social ladder and improve the brand equity along the way. Personal branding is also critically important for leadership.

Business branding may be preferred by some. There are many companies that do very well without their founder having a strong personal brand. It is definitely not a requirement.  Many purchase products simply because they like them and what the company is all about without knowing anything about the face behind the business.

However, I see so much earning potential behind creating a personal brand. It is a method that has worked for me and countless clients. It is a method that helps entrepreneurs create multiple streams of income through product endorsements, their own products, services, public speaking, personal seminars, books and more.

Here are three reasons why I prefer creating a personal brand over a business brand:

1. Never Run Out of Customers: Yes, the customers know that you exist. They know that SOMEONE created this business. They know that someone is behind that logo. If people are raging fans of your product/services they can also become raving fans of YOU as an individual. That allows you to build an audience that will support your new endeavors such as writing a book, public speaking, a clothing line, a new enterprise you want to start, etc.

2. Your Business May Change: As you learn more in your business and expound you may change your mind about some things. You may decide that you no longer want to offer a particular service, product, etc. One of the things I like about your using own name & creating a personal brand is just that: you can evolve with it.  You’ll learn new things, start new companies or websites. And when you do, why would you want to leave all the amazing work ,followers, readership behind? Creating a business brand makes it difficult for a business owner to evolve into doing new things under the business brand.

3. Builds Loyalty: When you work on creating a personal brand you are choosing to show others parts of your life and/or your personality. Building a personal brand encourages you to become transparent about some things in your life and/or your business. This transparency and the sharing allows people to personally connect with you. More and more people want to do business with people..with PERSONALITIES not large businesses. Once a consumer feels that connection with you, your journey and your story they will feel that you are the only person in your particular industry that can solve their problem. Allow people to know you and to like you. That will eventually build the trust. The trust will lead to them referring others and much more loyalty to your business.

In conclusion personal branding has its pros and cons. One “con” you may have to face through personal branding is criticism. When you brand yourself as opposed to your business you will be looked at with much more scrutiny.¬†People watch your every move very closely and your privacy may take a hit. In addition, if you make a mistake you will have to answer tough questions and bail yourself out. I think we all learned this through Tiger Woods.

Business brands are less likely to fall under the microscope and can rebound more easily from negative publicity because the relationship with their followers is less personal.

I’d love to help you with building a personal brand. Check out my new book. It can help you on your journey! Click here ¬†to order your copy. To learn more about me and what I offer visit www.LeniseWilliams.com

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Business On A Budget

 

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10 Legitimate Businesses You Can Start for Under $20

I found this article a great read! #1 and #2 are my favorite! I help people build a very lucrative career in those areas. For more info on how I can help check out these services here. Enjoy this great article!

 

Whether you’re starting a business on the side while still employed elsewhere, a student or homemaker looking for extra income, or unemployed and trying to figure out what to do, there are plenty of opportunities for you to start up a side business inexpensively. It’s unlikely any of these will make you a living in the first few months, but they all have the¬†potential to grow into full-time businesses.

We’ll take a look at 10 such opportunities and, most importantly, tell you what to do with the $20!

1. Webpreneur

It’s what everyone who’s ever surfed the Web dreams of-just stick a web site up there and watch the cash roll in! Well, that just doesn’t happen overnight, but the fact of the matter is it’s really not very hard to do.

To do it right, start by picking a¬†subject matter¬†you know a lot about. Then get a domain and create a web site. It doesn’t even matter what technology you use-just be totally anal-retentive about it looking good and provide plenty of original content. Now find some appropriate affiliate programs-that’s where your revenues are going to come from. Next, learn everything you can about¬†search engine marketing¬†and promote the heck out of your site. Last of all, set aside time every week to put new content on the site, delete dead links, and other maintenance. Now do this three or four times, and you’ve chosen your topics well, you might actually have some decent income from it.

Spend the $20 on:¬†$8 or less for a domain (see our¬†Online Business Guide’s¬†list of¬†cheap domain name registrars) and $12 for a year of hosting (search for “$1 hosting”).

2. Consultant

Getting into consulting is relatively simple. All you have to do is know how to do something better than most people do, and be able to either teach people how to do it or be willing to do it for them. Networking is the key to success in this business, so start by making a list of everyone you know and giving them all a call.

Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 buying your first prospect a cup of coffee one morning.

3. Housesitter / Petsitter

Particularly since 9/11, people feel an increased need for security, and housesitting gives them some reassurance while they’re out of town. This one’s great because it basically requires no particular skills, just trustworthiness and reliability. Be sure to have personal references available, and you’ll also need reliable transportation. If you’re an animal lover, petsitting is an easy add-on.

Spend the $20 on: $2 on flyers to put up on bulletin boards, and the rest on classified ads in your local neighborhood paper (not a big city-wide one).

4. Professional Organizer

People these days are simply overwhelmed by their “stuff”. While there is an ever-growing trend of people wanting to simplify their lives, most of us haven’t done it yet. It’s not that people really have no clue how to get organized, it just keeps moving to the bottom of the stack, both figuratively and literally. There’s a prime opportunity for people to come in at a reasonable rate and get houses organized. And while there is a¬†National Association of Professional Organizers¬†that you can join when you’re ready, mostly it takes common sense, organizational skills, and a familiarity with what can be had at your local office supply and¬†The Container Store.

Spend the $20 on: Classified ads.

5. Avon Independent Sales Representative

Cosmetics is a virtually¬†recession-proof business, because it’s an inexpensive way for people to feel good about themselves. Avon is the largest consumer direct sales company in the world, with annual sales of nearly $6 billion. In business for well over 100 years, they have both a highly reputable product line and one of the few highly reputable multi-level marketing structures (in fact, they invented it). They also offer fashion and wellness products in addition to their beauty products. And while they bill themselves as “The Company for Women”, a fairly substantial number of men have actually been very successful as Avon reps. The secret to making a living at it rather than just a little extra spending money? Build your downline-just like with any other¬†network marketing¬†or direct selling business.

Spend the $20 on: $10 signup fee, and $10 on brochures and a few samples.

6. Personal Services – Shopping & Errands

This is a great one going into the holiday season. Believe it or not, there are people who wouldn’t be caught dead going anywhere near a mall, but they’re not comfortable with buying certain items online, either. Again, trustworthiness and dependability are the key traits for this. If your car’s not reliable, pick something else. Also, you won’t need cash, but you’ll need available credit on your credit cards, since you really can’t use theirs.

Consider an American Express or a Diner’s Club that don’t have preset spending limits. Or use a card that gives cash back reward or frequent flyer miles, and you’ll make a nice little bonus for yourself.

Spend the $20 on: $1 on flyers and the rest on classified ads.

7. Desktop Publishing

It’s amazing how many people have a computer and still don’t know how to make a decent flyer! If you’ve got a good design sense, are extremely familiar with your¬†word processor, and already have a laser or high-quality inkjet printer, you can get into¬†desktop publishing. Create a really great-looking portfolio for yourself and go door-to-door.

Spend the $20 on: Some high-quality paper to create your samples on.

8. Tutoring

With the growing dissatisfaction with our education system and the huge growth in homeschooling, there’s an unprecedented need for tutors these days for kids of all ages-even adults! If you’ve got a topic you can tutor in, contact the local schools, particularly private ones, and local homeschool groups, and offer your services. Don’t be concerned if your topic is highly specialized-even those are in demand.

Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 on flyers.

9. eBay Seller

Yes, there really are people who make a decent living buying things at garage sales and flea markets and selling them on eBay.

The big secrets? Stick to products you know (or learn before you start) extremely well, package your goods carefully, and provide impeccable customer service. It helps to have a digital camera or a scanner, but it’s not required.

Spend the $20 on: Your first inventory at a garage sale.

10. Secretarial Service – Typing / Transcription / Proofreading

Many small businesses and individuals have a need for these services, but not enough need to hire a temp through an agency.

Assuming you’ve got a computer, a printer, and e-mail (and the necessary skills), you’re all set. Be prepared to charge by the job, not by the hour.

Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 on flyers.

One last thing-beware of home-based business scams that require a substantial buy-in, such as envelope-stuffing or craft item assembly. You may not lose money on it if you stick with it long enough to get really fast at it, but you’ll probably never make the kind of money you’re expecting to. Better to do something on your own.

 

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3 Ways Authenticity Puts Money in the Bank

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Think about successful entrepreneurs that you know or follow. One thing you may find that they all have in common is that they are authentic. They open up about their lives, they share their passions, they give you an invitation to get close to them although you never really meet them.

That authenticity comes from confidence. You see, when you are confident in yourself and what you believe you really don’t care about what anyone may think about you. Therefore you don’t really hesitate to share your thoughts, feelings, beliefs, etc with others. There is no hesitation even if¬†¬†it requires going against the grain in order to stay true to yourself.

I am going to share 6 reasons why being authentic PAYS. For the sake of time (and not losing your attention) lol I am going to share three of them today.

1. It’s Super Easy To Make Great Decisions For Your Life & Business:
If you remain true to yourself and your visions nothing will distract you.Confident and authentic people do not feel the need to be like anyone else. They do not feel pressure in making a decision or in voicing their own truths. Outside influence does not bother them.

Once your vision is clear you will begin to spend less time explaining yourself, explaining your prices and explaining how you do business. Therefore sticking to who you are, what you believe in and remaining focused on your goals makes the decision making process easier.

When you know WHO you are and WHAT you want to do it becomes easy to see what decisions will go in furtherance of your mission. The more consistently you do things in alignment of your mission, the more people understand and see that you are genuine. Once others see that they trust you more people will do business with you. Confident and being genuine is the catalyst to trust.

2. You Will Attract the Best Customers That Will Pay You:
People want to do business with HUMANS. Humans make mistakes, humans have feelings… people don’t like robots.

When you convey your feelings, admit your mistakes, share your story (even when it’s not flattering) you gain respect. Real leaders are those that are capable of gaining respect. People will pay someone that is human.

3. You Learn More:
Have you heard the saying: ¬†The more you learn the more you earn? I have no idea who to credit with that, but I am honest enough to say it is not my quote..lol. Regardless of the author, this statement is true. If you are “perfect” you lose opportunities to learn.

Authentic people are open to admitting that they do not know everything. Therefore they are open to learning about new experiences and subjects. Authenitc people can admit when they need help. They recognize when it is time to hire an expert and when they coaching.

Avoiding the pitfall of being a stubborn entrepreneur that can do everything yourself will help you stay in business, develop new strategies and EARN MORE MONEY!
I hope this is helpful. Please share your comments/ thoughts.

What Home Depot Taught Me About Vision Boards

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Earlier in the year I sent several messages out about goal setting, visions boards and having a 2015 mission. For the most part I try my hardest to practice what I preach. This year I decided that I wanted to speak in a different capacity. I speak at events that I plan and at conferences, but I wanted to speak at corporations, at international conferences… I wanted to take it up a notch! Although I often speak on business and legal topics I wanted to add more. My question to myself was how I would transition and merge into a market of this nature when I ordinarily speak on entrepreneurship. What company would want me to talk to their employees about opening a business, right?! I sure they would be itching for someone to come in and tell their staff how to quit …. that was not going to work LOL

“Write the vision; make it plain on tablets, so he may run who reads it.” -Habakkuk 2:2

Well it happened! I put it out there that I was a corporate speaker. Although I had not done corporate speaking before I just declared it! Well within a few weeks of putting myself out there I got a call from Home Depot Corporate office. They invited me to tell me story and speak to their female leaders at their annual Women in Leadership Conference on the importance of women in leadership. WOW!!! I was blown away! I of course said YES ūüôā

The conference was yesterday and I enjoyed it. I spoke to the female leaders from three divisions in Georgia. I shared my story of how I was a recent law school graduate that had to seek food stamps. I told them I pushed through that period of my life followed by a heartbreaking divorce to build a multiple 6 figure law practice. I then told them how I walked away from it all! Eyes always get really big when I tell that story..lol I then shared statistics with them on how women make up 52% of the population, but only hold 18% of leadership positions. I gave them my reasons of why I think this exists as well as offered my personal suggestions of how we as female leaders can change that.
The most profound moment was when I asked the ladies that would rate themselves as a 9 or a 10 as a leader to raise their hands. No one raised their hand. I asked those that would rate themselves as a 5, 6,7 or 8 to raise their hands. At that point all of the hands went up high. My point: had I asked a room full of males that same question the majority of the hands would have been raised the first time.

As women we need to give ourselves more credit. Malcolm Forbe said it best, “Too many people overvalue what they are not and undervalue what they are.”

My point in sharing this with you is to stop doubting what you can do. If you want to do it just make it part of your vision and make it happen. If I doubted whether I could speak in a corporate setting I would not have put myself out there. Had I not put myself out there I would not have spoken at not just any company, but a Fortune 50 company. That still blows me away!

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Promise me that if you did not already make your vision clear you will do it today. Promise me that you will start to celebrate all that is great about you and continue to make a difference. The world needs you; they are waiting. Home Depot taught me that vision boards can work. Just remember to couple it with action! What are your thoughts on this? Comment below; I’d love to her from you.

Business Blessings,
Lenise

Do as I Say Not as I Did

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I met or connected with many of those that follow me and my endeavors through an organization I started some time ago called Mompreneur, Inc. Mompreneur, Inc was designed to celebrate and educate the mompreneurs- the female entrepreneurs that are successfully running their business and being the matriarch of the home. As you may personally know that is NOT AN EASY TASK!

Mompreneur, Inc provided education opportunities for mompreneurs. This was mostly done through live events. I then started providing more private consulting and legal services to entrepreneurs which left me with less time to focus on Mompreneur, Inc. With so many women-owned businesses closing and women feeling frustration and losing hope it was important to me to find the resources and experts to help ensure success. My passion remained with the organization.

However in addition to the time constraints there where other struggles. My primary struggle was that I found it was incredibly difficult to impact a community of mompreneurs when they were spread all over the globe. So many women were requesting live events and for chapters to be organized in their city I found myself overwhelmed. I was overwhelmed with trying to manage my own start-ups, my children AND attempt to execute the organization. I honestly stepped back because I could not handle the demand. I was not expecting such a huge global response. I was thinking a small local organization meeting at a small table at Starbucks! SURPRISE, SURPRISE! It was a classic example of thinking too small and not planning BIG enough.

After months and months of brainstorming and talking it out with my team of advisors I feel I have created the perfect solution to reach the masses! ***Clears throat and smiles****I am pretty darn excited about it too!

(INSERT DRAMATIC DRUMROLL HERE PLEASE)

I am pleased to have the ability to unite and educate mompreneurs nationwide through a virtual subscription box. Do you love subscription services as much as I do? This works much like a subscription box service that delivers hair products, jewelry, snacks, etc to your door step every month. However instead of delivering beauty and snack treats to your MAILBOX every month we deliver educational services and resources straight to your email INBOX every month.

This will provide education and resources to help subscribers’ grow their business. It also provides tips on the balance that mompreneurs have been yearning for. The service also provides monthly e-books, virtual business group coaching, business motivational conference calls, access to a private online community, specialized business educational webinars from industry experts, access to exclusive interviews with successful mompreneurs, a mobile app with discounts to over 200 vendors and MORE!

I already know you will LOVE it!! For more info on the service and how it works click here.

Mompreneur, Inc launches at 12 am tonight (June 7). For the month of June there will only be 100 subscriptions. FIRST COME FIRST SERVED. Here is the secret… Registration is open for a few hours RIGHT NOW for my VIPs. HURRY UP!!!¬†¬†Click¬†here.

I hope this relaunch helps you to see the importance of thinking BIG. Had I thought and planned for big initially there would be no need for a relaunch. Nonetheless it was a learning experience and I good story to¬†share with my clients. “Do as I say, not as I did”!

Hope to see you on the subscription list!

I’d love your feedback! Check out the site and let me know what you think below.

XOXO,

Lenise