Marketing is a very important part of your business. I would go as far as to say that it is crucial. If you have a great product, but no one knows about it you won’t make much money! You must market. However, you must do it the right way. I have noticed that many people forget about one key component. They focus on the wrong aspect of marketing.
So here are three keys to your marketing plan and what I feel is the most important:
Leads: The first part of marketing is getting new leads. Leads, leads, leads. You want to get as many leads as you can because the more leads you get, the more potential clients you have and the more potential clients you get, the more clients you have. Potential clients turn into clients. Here is an example. If you are in the online sector you will need about 1,000 leads to generate ONE SALE! So, how are you going to attract people to your business? How are you getting the leads?
Experiences: What type of experiences are you going to create for your customers? Give them a great experience. WOW them! Even though you make think your idea or business is original, you are most likely not the only person doing what you are doing. The customer can choose you or 25 others in the same industry. Therefore, it’s essential to create an experience for your clients that will have people walking away from your services raving about you and your business!
Current Customers: How are you going to appreciate your current clients/loyal customers? These are the people who are currently using and enjoying your services. They are the people that are going to be able to provide word of mouth marketing for you, telling their friends how much they enjoyed your services. THIS IS THE MOST IMPORTANT!
Most people focus on number 1 and not number 3… The majority of people lose money in the long run by not focusing on developing and nurturing relationships with current clients. When you spend all your time on number 1, the people in the third category 3 are getting left out. So, how are you going to ‘wow’ them? How are going to go above and beyond to nurture and appreciate your current customers?
The existing customers will be the walking mouthpiece for your business. They will tell a friend that will tell a friend that will tell a friend.People tend to trust a direct referral before they trust a stranger in their email inbox! In addition the existing clients can grow to be the most loyal clients. They can be the clients that support you and hire you for years to come. Many of your future clients may be your existing clients. Therefore you have to treat them right.
Let me know below how you will nurture your existing clients.