Tag Archives: business coaching

Why an E-Business Makes Me Happy

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Have you like many others considered starting (or growing) an online business? A business owner who does any, or all, of their business using the internet, is running an online business (also known as an ebusiness).

It has become the business of choice for many boutique owners, consultants, coaches and more. There are so many benefits to having an online business. Here are my top 3 reasons:

1. Location Independence: The internet reaches across the world and spans all time zones. That means that when businesses take their operations online, they have the same capabilities. With a physical store/office, customers are limited by how close the store is and its hours of operation. Ebusinesses, on the other hand, are accessible from any area with internet access and open 24 hours a day.

The best part of that is that you as the business owner can be ANYWHERE! You can provide your services online or via phone, Skype, etc. or you can fulfill orders for products from anywhere with an internet connection. That means you can work from your home, from an office, from a local coffee shop or even from the beach!

2. Lower Overhead Costs: If you have ever owned a brick and mortar business you know the huge financial stress that places on many. The demands of paying for storage space for your merchandise, paying overhead for your office space, building out to make a place suit your needs….the list goes on and on. However with an online business the only expense you are faced with is the cost for a great website, your internet bill and a computer. Sounds pretty great, right?

3. You Stay Relevant: The internet is a big part of our lives, and isn’t showing signs of leaving anytime soon. Opening an ebusiness keeps you in touch with what’s current: it levels the playing field and gives you the resources needed to compete in today’s increasingly digital marketplace. For example, having an online presence on social media websites is a big part of getting your name out there. To stay relevant, businesses need to consistently post content on these outlets that interest their consumers. Having an online presence forces you to keep up with the changes thereby making you continuously relevant.

I started LeniseWilliams.com, an online source for female entrepreneurs, and haven’t looked back. I sell products online to people as close as Alabama to as far as Africa and Dubai. In addition I coach and consult business owners nationwide through sessions conducted via Skype or telephone. It is hard to believe that I have almost matched my salary from my brick and mortar law office in a very short time! The best part is that it gets better each and every month.

In addition to that the impact that I have had on people in multiple states and countries blows me away. None of it would be possible if I had not decided to launch an ebusiness.

Do your research and determine if it is the right move for you. You would be surprised at the impact AND the money you’d make. Generating a great income doing something that I absolutely LOVE, being home for my children and having the freedom to work from practically anywhere has changed my life…for the BETTER!

Are you ready? If you need help starting your online business I am here! I will show you everything I learned and everything I have done.

When It Is Time To Fire Yourself!

When You’re CEO Sometimes You Have to Fire Yourself!I found this article written by Toni Jones Dixon on www.AwesomelyTechie.com and I thought about you and all that you try to achieve by yourself in your business! There are some great tips in this article. Enjoy!

I was sitting back looking at my mobile workspace (otherwise known as my car) and wondering who was going to do all the “must do” items on my list, while I sat, filling up already crowded spaces in my calendar? The answer is usually ME, but I didn’t have time for that.

Business is going relatively well. Steady and moving forward. When you’re an entrepreneur, it’s ideal to create a name for yourself, own a piece of this here American pie, write your own schedule, sign your own paychecks, deliver some goods and services to the world and all of that.

Sounds simple and sounds like a bit of fun, right?

However, there is one thing you have to keep in mind: you may be gifted in that “thing” that made you start a business in the first place, but that does NOT mean you can do all of the jobs the company has to offer. I was doing business, earning business, learning business, growing business, presenting business, putting business online, selling business, publicizing business, and whatever else was needed to make it all work. Yeah, things were going well… until they weren’t.

You see, I had been contemplating firing a couple of my employees for a while. Their butts needed to go! I had one employee who thought she could do everything, thus not doing most things well at all. She thought she was the master of all trades, picking up every job our company offered. And I let her. Though, she was fierce at the things she was most gifted in, eventually she was overwhelmed and tired and I bounced her. She was me! And she had to go. I was doing an adequate job, and that’s how one ends up defining one’s work and company, as simply adequate. Ugh!!!

I couldn’t afford to keep jeopardizing the company I built and its brand by presenting it in such an amateur way. I did a reorganization of the company and made the smart decision to fire myself.

Operating as the owner, ceo, president and everything else of your business, is something that most of us do because we must.

But before you tank your business and ruin your brand and reputation, know that you cannot do ALL things and expect to do them all well.

Professional Photographer – Stop taking sub-par pictures your and posting them on your company’s website. These pictures are your representative. Get yourself a good photographer and have them take some sharp, clean shots of you, your product and whatever else your business is about. As I saw it, I took all my pictures with a good camera and good lighting (a lamp) and like I said earlier… it was adequate. But adequate is not enough. It is not excellence.

Publicist/Public Relations – Find a good business writer to shout your praises. You’ll need a solid press release, brand statement, mission statement, value statement and an “about you” write-up. Most of us won’t even talk about ourselves enough to write a good enough statement that explains what we do. Let the professionals be your bullhorn. Plus, it won’t break the bank as much as you think it would. And it is absolutely worth it.

Website Designer – I was being schooled by Awesomely Luvvie on a few changes that needed to be made and didn’t even realize I had done my website a disservice with an antiquated looking website. She said, “you’ve got to get a proper About Page” and I looked up from taking notes and didn’t even realize I had wiped out the About page with my jacked website building skills. Double Ugh!!!

I needed a fresh pair of eyes to tell me what the rest of the world sees when they look at our company’s website. Yikes! And I thought I was the bomb dot com, like really. One thing she was adamant about was the font Comic Sans. If someone uses or suggests using this, you’re supposed to punch them in the throat. Yeah, I’m not sure that was supposed to be the take away from our session, but I’m ready.

Logo – Get one! A good one! Make sure it pops. Make sure it represents you well. I was appalled at the logo I created in MS Word (yeah, I said it… MS Word). It was cute, but it did not cut it. I gasped with disappointment and embarrassment when I saw my own logo in a publication. That is when I really knew I needed a change.

Bottom Line: Don’t be so impressed with yourself that you don’t allow the pros to do what they do to really pull together a well-rounded presentation of you and your company – YOUR BRAND. When you fire yourself and only work the jobs of your calling, essentially, you’re able to operate in your gifts full on and with excellence. Additionally, you WILL drive more traffic to your business, thus, seeing more cash flow your way.

I just recently fired myself and my business is undergoing a rebranding because of it. Hand yourself a pink slip so you can prosper.

What are your thoughts? Is it time to fire yourself?? Let me know below:

3 Keys To Gaining Wealth as an Entrepreneur

Running a business requires focus in so many areas. You find yourself wearing many hats and struggling with what which area you should focus your energy. Knowing and implementing these 3 basic keys can make you incredibly rich and set you on the road to financial freedom.

1) You will make the most money when you provide a product or service people truly want and are willing to pay for. 
The statement “find a need and fill it” is not always true. Why?  Because it is not exactly what people need, it’s what they want that they attach their emotions to. When emotions are in the mix credit cards and dollar bills start to fly. You do not have to find a need, as likely their need has been met by a competitor. Your tactic should be to provide what they want faster and better than he competitor fills their need. Connecting to your potential clients/customers emotionally causes them to spend more money and become loyal customers. Loyal customers = long term paying customers.

2) An amazing copywriter and a plan will take your sales higher than you imagined.
A copywriter is a person that writes and does it well! Every business needs to bring in customers and clients. In order to do this business owners will need product/service descriptions, marketing material, etc. The copywriter has such a way with words that they are able to influence and persuade your potential client/customer to purchase from you. Creating a great marketing plan targeting your ideal client along with a copywriting takes you from good to AMAZE BALLS!!!

3) Unwavering determination and focus will win.
Have you ever witnessed a 2 or 3 year old go after what they wan…a toy, a person, food, etc.? The “prize”that they are after may hurt them, may not be what they think it is or their parent just may not want them to have it. None of that matters to the toddler. THAT BABY WANTS WHAT HE WANTS!! He will do whatever he can to get it…chase, scream, kick, whatever! He has no fear and no apprehension in letting you know what he wants & going after it. Adopt that toddler mentality with your business and watch how things change for you…including your bank account!

If you aren’t implementing all of these currently tell me below which will you begin with in 2015!

Happy Women as Entrepreneurs Day!

Yes! Just in case you did not know, we have our own DAY!!! What are you doing to celebrate YOU today? Regardless of whether you are an aspiring, new or a very well seasoned entrepreneur I congratulate you on your journey! I know what it is like to wish all that ambition, passion and all those ideas would just go away sometimes! I know what it is like to wish you were “normal” and could find happiness in a 9-5 job. I have come to accept and embrace that I was just born this way; it’s not going away.

There are so many challenges in being an entrepreneur. Time, money, space, you name it. What many do not talk about is that sense of loneliness you may feel when you are starting or growing a business. That loneliness takes root when you are sticking your neck out to do something different from what your friends and family understand. You may be trying to do something outside the box of what people find standard and stable. This desire inside of you to defy mediocre may not be something that people are grabbing their pom-poms to cheer about. But today, celebrate why you started this journey anyway! Don’t let those with limited vision blur yours!

That other pesky thing I mentioned- TIME. Do you feel like an octopus- doing some marketing, generating leads, paying bills, creating products, picking up kids, cooking dinner…the list is endless, right? Today, on YOUR DAY, take a little time to just breathe! Honestly, that is what I am doing! I am constantly helping others with their business, sharing bog posts, sharing videos, sharing emails….oh my! In the past 10 days my car has broken down and I’ve had to wait all day for a tow truck b/c none of them had the equipment to help me, I got slammed with a hefty repair bill, my son was getting in trouble at school, I was scheduled for 4 interviews to promote my business/ events, family showed up for a surprise extended visit…. all this and work can’t stop! Can you relate? HOLLER IF YOU HEAR ME!!! lol If you have missed my blog posts or video blogs.. don’t fret! I WILL BE BACK!!!

Take time to breathe, relax, slow down, kick up your feet, go to dinner, GO TO BED! If you can’t commit to doing this often at least commit to joining me today in having a big WOOOO SAAAA moment! Promise?

Tips For a BANGIN 2015

Soon enough the end of 2014 will be here. Regardless of the goals you have accomplished, every business has room for improvement. Whether you need to restructure, restrategize or just rejuvenate your business it is time to start getting a great plan of attack underway. Here are a few “resolutions” to get you started:

Improve Marketing Efforts: What worked for you this year? Do that again in 2015, but better! What did not work? Figure out why it did not work and determine how to fix it! This will also be helpful so that you can determine your marketing budget for the 1st quarter of 2015.

Take a Course: You can never know enough about your industry, marketing or business in general. Be sure to google upcoming courses, either before the close of 2014 or the beginning of 2015 and BOOK IT NOW! Start the year with the mindset of “student” regardless of your success level.

Social Media Focus: Determine which social media outlets were the most effective for you. Also take a little scroll down memory lane! Look at your posts and see which posts got the most attention. Duplicate them in 2015 and do less of the stuff that didn’t get attention.

Customer Service: I hope you have been collecting testimonials or saving all the wonderful remarks people have shared about your business. If so now is the time to look over all of them. Read and reflect on what made those customers happy. After you figure it out get a plan together on how you can take their “happy” to a new level. How can you not just hit a home run with the particular attribute they discuss; but how can you knock it out the park in 2015?

Don’t get discouraged if you aren’t where you planned to be at the end of 2014. Now is not the time to feel sorry for yourself- you have too much to do! If you are exactly where you want to be or beyond- You Go Girl! But don’t get so comfortable with where you are now. If you fail to continue to work the way you have worked or improve the way you have improved you may find yourself back at square one! YIKES!!

What are you going to jumpstart your efforts for 2015?? I want to know..comment below!

4 Ways to Get More Value From a Conference Ticket

My name is Lenise Williams and I am an addict. Yes, I am an addict. I am officially addicted to business conferences! I absolutely LOVE them; I can’t get enough I had the pleasure of presenting at the Moms as Entrepreneurs Conference at Morgan State University in Baltimore last weekend. I got back in town and the following day attended the Atlanta Business League Super Tuesday Conference. Both conferences had break- out sessions in which an expert in a particular area spoke. Here are a few reasons why my addiction is strong and how you can get the MOST out of conferences

1. I love to learn
I was able to walk way with little nuggets from each break out session. At the conference in Baltimore I was invited as a speaker; however I see it more as an opportunity to travel and get access to great information from other speakers without having to buy a ticket! HA! Before and after I speak I am typically the person in the front row with my pen and paper ready! Although I am a business consultant and I eat, sleep and dream business and entrepreneurship I never feel as if I know everything. Hearing different perspectives, different techniques and strategies is a method to learn a new style or it confirms that your way works best for you. Regardless of how much an individual may feel that they know; it is always advantageous to be a student.

2. The networking/netweaving is better than the food
Well the food was pretty darn amazing at both conferences, but if I had to pick networking/netweaving (see this posting for explanation of netweaving) over the yummy grilled chicken or the delicious grilled salmon I ate, I’d definitely forego the food! Most times I eat before I go to events. I eat so that I allow myself more time to talk to others. If I am so busy stuffing my mouth with food it makes it very difficult to connect with others. It is so very important to take advantage of so many like-minded people being in the same space. It is the best time to chat with some you may have been wanting to meet or an opportunity to reconnect with others.

I like to look at the list of speakers before the event and decide which sessions I will attend before I even purchase my ticket. If someone that I have been wanting to connect with is speaking I make sure to attend that session and sit front and center! Front and center is the easiest path to enable you to speak with them after their session concludes. I already know what questions I want to ask, I already know what I want to tell them. I don’t like wasting anyone’s time for I don’t like for anyone to waste mine. If you do not go to a conference to open up and meet prospective clients, prospective joint venture partners or marketing partners, you should save your money and just attend a virtual seminar. MAXIMIZE the value of that ticket you purchased!

3. I Run Out of Content Ideas
As a person that likes to provide great blogs, webinars, etc I sometimes run out of good stuff to write/talk about! That has no measure on how much I really know. That just lets me know that I need to get out and learn more about what people want. Many times the conference organizers research what the hot topics are; they know what the people want to know about. I will be honest, I often have so many trademarks to register and so many deadlines to meet that I honestly go brain dead when it is time for me to give you all great content. The organizers eliminate the hard work associated with research. Why reinvent the wheel, right?! Seminar titles, tips that the speakers share or even just a quote that they recite triggers my brain and gives me an idea for something amazing to provide to my readers/listeners. That is why my pen and paper or sometimes even my iPhone notepad is a MUST! I jot my ideas and refer to them later. Ha… now you know my secret for maintaining good content 😉

4. I just need to get out (sad, i know…lol)
I spend a lot of time behind my computer drafting documents, emailing and assisting my clients. The other part of my day is spent on the phone. When I imagined my life as an entrepreneur I imagined a bit more excitement! Yes, it gets lonely sometimes. I learned a few years back that it is important to make an effort to be around people other than your clients and your team. It is great to get out and socialize with an entire conference room of people that actually are like me and like to talk about business. I am so “business obsessed” that I even like to talk about it when I am not even paid to do so. It is exciting to be in a room full of people that are just as eager to talk about the same things for which I have an interest… I am a bit of a nerd lol

I encourage you to invest in yourself and attend as many Conferences as possible. It is said that many deals happen on the golf course. However I can say the same for the deals made at conferences. Maximize your experience! That way even if the conference provides poor content you won’t feel regret! As for myself, I do not plan to rehabilitate myself from my addiction. I have 2 more events on my October calendar!

XO,

Lenise

For more info on Moms as Entrepreneurs visit: www.maeentreprenur.com (Launch Oct 15)
For more info on Altanta Business League visit: www.atlantabusinessleague.org

5 Ways to Create a Legacy Instead of a Hustle

I don’t want to create a hustle; I want to create a legacy. What’s the difference you ask? A hustle is something you do to get money quickly. A hustle is something to keep you busy with a bit of extra money in your pocket. A legacy may not pay you much in the beginning, but the rewards are greater. A legacy will make money and makes you happy thereby increasing your longevity. I don’t want the quick money; I want the longevity!

Here are 5 ways to create a LEGACY and not a HUSLTE:

1.     Take yourself seriously. If you treat your business like it’s a quick way to make money it will become just that. Believe in yourself and your services/products. Tell people you are a professional, present yourself as a professional and maintain a work ethic like a professional. Invest in your business, your business development and mentorship. If you take yourself  & what you do seriously so will others.

2.     Do your homework. Yes, your history homework. Look at businesses or entrepreneurs that you admire. Those superheroes likely had humble beginnings. Do a bit of research to find out what their early days were like. Learn from their lessons and study how they grew their legacy.

3.     Think BIG but start SMALL.  Entrepreneurship is a marathon not a sprint! Take your time. Don’t make your business a big business until you have established yourself in the industry. Instead let the business grow with you. Trying to grow with the big business you create may set you up for a quick hustle instead of a lasting legacy. However plan and run your business like it’s an EMPIRE! If you are prepared for the business to become HUGE it won’t take you by surprise.

4.     Redefine. There comes a time in your business when you may have to reinvent your brand. Redefining and reinventing your business to stay relevant is necessary!  You may need to redefine things a bit when you grow, or when you want appeal to a new audience. Don’t be afraid to take your business in a different direction than you initially planned. You can tweak things, but still stay inline with your purpose, mission and personal morals.

5.     Watch your cash flow. Always pay attention to how much money is coming in and how much money is going out. Find ways to keep your overhead low. I do not encourage any business to cut corners; however if you can save a few dollars here or there do it! Buy things in bulk, buy less of something you do not use often, shop around for the best pricing from manufacturers. Losing or wasting money is the quickest way to have to stop your hustle and get a new one. I don’t know about you, but I want a consistent business/ legacy and not the stress of finding new hustles!

I know everyone is different so I ask: what would you rather a hustle or a legacy?